Google Case Studies Google Analytics helps TV App Agency efficiently produce high-quality data for their connected TV clients

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	Google Analytics helps TV App Agency efficiently produce high-quality data for their connected TV clients Google

Google Analytics helps TV App Agency efficiently produce high-quality data for their connected TV clients

Google

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	TV App Agency, a pioneer in the development of applications for connected TVs, was facing a critical need to record data on clicks and downloads on apps for connected TV. The emerging platform was facing questions about monetization, and the agency needed to understand what consumers wanted from the apps. They wanted to gain data-led insights into future development. However, there were no existing statistics on what happens after a client downloads these apps. The agency spoke to a host of vendors offering analytics capabilities based on numerous APIs, but found that many were complex and difficult to implement. Read More
About Customer	TV App Agency was launched in 2011 to provide expertise across software development, mobile apps, user experience, multi-screen devices, TV app development and app store submission. The agency enables brands, production houses, agencies and broadcasters to get onto connected TV. They have produced apps for connected TV devices including Samsung, LG, Philips and Sharp, and platforms including Google TV, Opera and set-top boxes. The agency uses a cross-platform engine so the apps they develop work on several different TVs, an efficient approach that eliminates the need for native code for each app. Read More
Solution	TV App Agency decided to integrate Google Analytics into their platform. They found that the Google Analytics APIs were easy to implement using the mobile server PHP code. Many of their own customers were already comfortable using Google Analytics, making it a logical choice. The agency opted to use Google Analytics’ server side APIs, which were more easily compatible in the connected TV environment than JavaScript APIs. They used their own in-house knowledge from previous mobile development to come up with a tagging strategy that harnessed exactly the data required. The integration was quick to develop and provided valuable data to their clients. They were able to track which adverts were being played and get an idea of which functions in apps were being used. The real-time reports showed when people were actually using these apps. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

TV App Agency, a pioneer in the development of applications for connected TVs, was facing a critical need to record data on clicks and downloads on apps for connected TV. The emerging platform was facing questions about monetization, and the agency needed to understand what consumers wanted from the apps. They wanted to gain data-led insights into future development. However, there were no existing statistics on what happens after a client downloads these apps. The agency spoke to a host of vendors offering analytics capabilities based on numerous APIs, but found that many were complex and difficult to implement.

About Customer

TV App Agency was launched in 2011 to provide expertise across software development, mobile apps, user experience, multi-screen devices, TV app development and app store submission. The agency enables brands, production houses, agencies and broadcasters to get onto connected TV. They have produced apps for connected TV devices including Samsung, LG, Philips and Sharp, and platforms including Google TV, Opera and set-top boxes. The agency uses a cross-platform engine so the apps they develop work on several different TVs, an efficient approach that eliminates the need for native code for each app.

Solution

TV App Agency decided to integrate Google Analytics into their platform. They found that the Google Analytics APIs were easy to implement using the mobile server PHP code. Many of their own customers were already comfortable using Google Analytics, making it a logical choice. The agency opted to use Google Analytics’ server side APIs, which were more easily compatible in the connected TV environment than JavaScript APIs. They used their own in-house knowledge from previous mobile development to come up with a tagging strategy that harnessed exactly the data required. The integration was quick to develop and provided valuable data to their clients. They were able to track which adverts were being played and get an idea of which functions in apps were being used. The real-time reports showed when people were actually using these apps.

Impact #1	Better insights and deeper understanding of app usage
Impact #2	More informed decisions regarding future app investment
Impact #3	Competitive advantage over other connected TV app developers

Impact #1

Better insights and deeper understanding of app usage

Impact #2

More informed decisions regarding future app investment

Impact #3

Competitive advantage over other connected TV app developers

Benefit #1	Spanish broadcaster RTVE’s app recorded 100,000 unique visitors in a four-week period with an average time on the app of 20 minutes
Benefit #2	The Spanish football app for Liga BBVA recorded up to 18,000 users per week

Benefit #1

Spanish broadcaster RTVE’s app recorded 100,000 unique visitors in a four-week period with an average time on the app of 20 minutes

Benefit #2

The Spanish football app for Liga BBVA recorded up to 18,000 users per week

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Overview

Google Analytics helps TV App Agency efficiently produce high-quality data for their connected TV clients

Operational Impact

Quantitative Benefit