Google Analytics 360 boosts website engagement by 30% - Wyndham Vacation Rentals wins with improved user experience

To address these challenges, Wyndham turned to Google Analytics 360 and Google Tag Manager 360. The company implemented custom dimensions to capture consumers’ searched date ranges, allowing the team to learn the typical desired length of stay for each rental property. This helped Wyndham adjust backend rules to align with customer preferences, improving customer satisfaction and increasing bookings. Wyndham also implemented custom dimensions for each property attribute and amenity, allowing the company to collect information in Analytics 360 and analyze the data for insights. This helped Wyndham redesign the search results page so properties with the most profitable mix of attributes appeared on the first page. Finally, to make the best possible use of marketing budgets, Wyndham gathered the estimated check-in date from customer searches, then calculated the difference between the check-in date and the date on which customers searched. This helped Wyndham distinguish patterns, predict customer demand, and forecast how marketing budgets should be allocated throughout the year.