Google
Case Studies
Google Analytics 360 boosts campaign and content marketing performance for TalkTalk
Overview
Google Analytics 360 boosts campaign and content marketing performance for TalkTalkGoogle |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration | |
Telecommunications | |
Sales & Marketing Business Operation | |
Predictive Quality Analytics | |
Data Science Services System Integration | |
Operational Impact
TalkTalk was able to gain a better understanding of the depth of a customer’s existing relationship with the brand. | |
The company was able to create remarketing lists, shared from Analytics 360 to DoubleClick Bid Manager and Google AdWords, in order to reach the right customers with the brand’s display and video advertising. | |
The company was able to differentiate TalkTalk customers who already owned TalkTalk TV or other TalkTalk packages. | |
Quantitative Benefit
219% better conversion rate in test vs. control campaign | |
77% lower cost per acquisition (CPA) in test vs. control campaign | |
63% higher click-through rate than remarketing based on landing page and abandoned cart visits | |