Google
Case Studies
Google Analytics 360 and DoubleClick Bid Manager boost conversions by 423%
Overview
Google Analytics 360 and DoubleClick Bid Manager boost conversions by 423%Google |
Analytics & Modeling - Real Time Analytics Analytics & Modeling - Predictive Analytics | |
Finance & Insurance | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
Remarketing lists are updated and passed automatically to DoubleClick Bid Manager from Analytics 360. | |
Remarketing reaches users within the optimum conversion periods and updates campaign messaging based on users’ interactions on the site. | |
The company was able to retain the high-caliber applicants it wanted most. | |
Quantitative Benefit
423% increase in conversion rates for job applications from remarketing real-time bidding traffic | |
21% increase in site traffic from real-time bidding campaigns | |