CDNetworks Case Studies Global Chemicals Company WACKER Reduces Website Load Time by Over 90% with CDNetworks
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Global Chemicals Company WACKER Reduces Website Load Time by Over 90% with CDNetworks

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Wacker Chemie AG, a global chemicals business, was experiencing severe performance problems with its website in countries such as China. The website pages were taking 2-3 minutes to load due to the distance the data had to travel from Germany. This was causing the company to lose leads as customers opted to purchase from competitors due to the long load times. The company tried to resolve the issue by placing cache servers in Hong Kong and implementing changes to the delivery of the website, which reduced load times to 30 seconds per page. However, this was still considered too slow and the company was reluctant to manage a separate infrastructure abroad due to its complexity.
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Wacker Chemie AG is a global chemicals business that has been operating since 1914. The company is headquartered in Munich, Germany and has more than 25 production sites in Europe, Asia, and America. WACKER sells its products in more than 100 countries. Its product range includes silicone rubbers, polymer products, chemical materials, polysilicon, and wafers. The company works with various industries including construction, automobile, and textiles. WACKER's current target growth areas are developing countries such as South America, Eastern Europe, including Russia, and China.
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After conducting extensive research and testing of all the major providers, WACKER selected CDNetworks’ China Acceleration and Dynamic Web Acceleration service to deliver the main website in developing countries. The implementation of CDNetworks has been almost cost neutral, compared to the expensive alternative of implementing WACKER’s own cache infrastructure in mainland China, South America, and Russia. By tapping into CDNetworks’ state-of-the-art content distribution infrastructure across 25 points of presence (PoPs) in mainland China, designed for the country’s specific network requirements, WACKER achieves optimal delivery with minimal latency across the public Internet. The proven web performance technology reduces the number of data round-trips necessary to complete a web request, dramatically improving the end-user experience.
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The implementation of CDNetworks’ China Acceleration and Dynamic Web Acceleration service has dramatically improved the end-user experience.
The company has achieved optimal delivery with minimal latency across the public Internet.
The solution has been almost cost neutral, compared to the expensive alternative of implementing WACKER’s own cache infrastructure in mainland China, South America, and Russia.
Website download times were reduced to under 2 seconds per page.
90% decrease in waiting times for existing and prospective customers.
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