Google
Case Studies
Gilt Groupe embraces the advanced functions of Google Analytics Premium and experiences a companywide culture shift toward data-driven decision making
Overview
Gilt Groupe embraces the advanced functions of Google Analytics Premium and experiences a companywide culture shift toward data-driven decision makingGoogle |
Analytics & Modeling - Real Time Analytics Analytics & Modeling - Predictive Analytics | |
E-Commerce Retail | |
Sales & Marketing Business Operation | |
Predictive Quality Analytics Predictive Replenishment | |
Data Science Services | |
Operational Impact
Company-wide usage expanded from a small group to 100+ employees | |
Regular dashboards developed for each department, along with hundreds of on-the-fly reports each week for specific business questions | |
Fresh data every four hours, driving better and more responsive decisions | |
Quantitative Benefit
Unsampled data provided more accurate results for tests and campaigns | |
20+ custom variables enabled more opportunities for comparison and analysis | |
Predictive modeling allowed for prediction of buying behavior | |