CDNetworks Case Studies French newspaper Libération boosts dynamic serving with CDNetworks

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	French newspaper Libération boosts dynamic serving with CDNetworks CDNetworks

French newspaper Libération boosts dynamic serving with CDNetworks

CDNetworks

Technology Category	Networks & Connectivity - Network Management & Analysis Software
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services
Challenge	Libération, a major French daily newspaper, was facing issues with its website, particularly slow page loads on mobile devices. This was due to the use of responsive design technology, which required the full page for computers to be uploaded first and then adjusted to the size of the smartphone screen. This not only made viewing the website on mobile devices tedious, especially in areas without 3G network coverage, but also impacted Libération’s SEO as page load times are a factor in search engine rankings. The digital technology team at Libération decided to switch from responsive design to dynamic serving, a technology that allows companies to have two websites with the same URL address: one for use on computers and one for use on mobile devices. Read More
About Customer	Libération is a major French daily newspaper. Its website, www.liberation.fr, receives 20 million visits and 60–80 million page views each month. In 2013, the website became the first among French newspapers to use responsive design technology, which adjusts the page layout depending on whether the website is viewed from a computer or mobile device. However, this technology caused problems with slow page loads, especially on smartphones. This had an impact on Libération’s SEO, as page load times are a factor in search engine rankings. The digital technology team at Libération, headed by Xavier Grangier, decided to switch from responsive design to dynamic serving to address these issues. Read More
Solution	Libération turned to CDNetworks, which had been providing the newspaper with CDN services since 2008, to implement dynamic serving. CDNetworks offered to provide this service at no extra charge, requiring only a new configuration. The new dynamic serving websites were launched in September 2015, resulting in a website that could be viewed on the Paris subway, a mobile website that loaded four times faster, and a higher ranking in search engine results. CDNetworks’ dynamic serving technology resolved the problem with slow loading times on the EDGE network available on the Paris subway, and also led to a higher ranking for Libération’s website, especially its mobile version, in Google search results. Read More Log in to view content
Contents

Technology Category

Networks & Connectivity - Network Management & Analysis Software

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Challenge

Libération, a major French daily newspaper, was facing issues with its website, particularly slow page loads on mobile devices. This was due to the use of responsive design technology, which required the full page for computers to be uploaded first and then adjusted to the size of the smartphone screen. This not only made viewing the website on mobile devices tedious, especially in areas without 3G network coverage, but also impacted Libération’s SEO as page load times are a factor in search engine rankings. The digital technology team at Libération decided to switch from responsive design to dynamic serving, a technology that allows companies to have two websites with the same URL address: one for use on computers and one for use on mobile devices.

About Customer

Libération is a major French daily newspaper. Its website, www.liberation.fr, receives 20 million visits and 60–80 million page views each month. In 2013, the website became the first among French newspapers to use responsive design technology, which adjusts the page layout depending on whether the website is viewed from a computer or mobile device. However, this technology caused problems with slow page loads, especially on smartphones. This had an impact on Libération’s SEO, as page load times are a factor in search engine rankings. The digital technology team at Libération, headed by Xavier Grangier, decided to switch from responsive design to dynamic serving to address these issues.

Solution

Libération turned to CDNetworks, which had been providing the newspaper with CDN services since 2008, to implement dynamic serving. CDNetworks offered to provide this service at no extra charge, requiring only a new configuration. The new dynamic serving websites were launched in September 2015, resulting in a website that could be viewed on the Paris subway, a mobile website that loaded four times faster, and a higher ranking in search engine results. CDNetworks’ dynamic serving technology resolved the problem with slow loading times on the EDGE network available on the Paris subway, and also led to a higher ranking for Libération’s website, especially its mobile version, in Google search results.

Impact #1	The website can now be viewed on the Paris subway
Impact #2	The mobile website loads four times faster
Impact #3	Libération’s website now appears higher in search engine rankings

Impact #1

The website can now be viewed on the Paris subway

Impact #2

The mobile website loads four times faster

Impact #3

Libération’s website now appears higher in search engine rankings

Benefit #1	A 165% increase in mobile traffic
Benefit #2	Capacity to handle a 25-fold increase in traffic during the 2015 Paris attacks

Benefit #1

A 165% increase in mobile traffic

Benefit #2

Capacity to handle a 25-fold increase in traffic during the 2015 Paris attacks

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Overview

French newspaper Libération boosts dynamic serving with CDNetworks

Operational Impact

Quantitative Benefit