TIBCO Software Case Studies Fox Networks Group Efficiently Monetizes Content

	Fox Networks Group Efficiently Monetizes Content TIBCO Software

Fox Networks Group Efficiently Monetizes Content

TIBCO Software

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	System Integration Training
Challenge	Market dynamics have been changing rapidly, with more people finding non-traditional distribution channels and becoming 'cord cutters.' The challenge for Fox Networks Group was to figure out where these viewers are and monetize their content accordingly. To achieve this, they needed to break down data silos, including third-party data, and leverage business intelligence tools to allow their business partners to work more effectively and efficiently. They also had a diverse array of legacy applications and different types of data repositories, necessitating the selection of best-of-breed tools for each layer of their platform. Read More
About Customer	Fox Networks Group is a leading media company that operates a wide range of entertainment, sports, and news channels. The company is known for its innovative approach to content distribution and monetization. With a diverse portfolio of channels and a global audience, Fox Networks Group faces the challenge of staying ahead in a rapidly changing media landscape. The company aims to leverage advanced technology solutions to enhance its content delivery, improve viewer engagement, and optimize its operational efficiency. By adopting cutting-edge tools and platforms, Fox Networks Group seeks to maintain its competitive edge and continue delivering high-quality content to its audience. Read More
Solution	Fox Networks Group chose TIBCO's ActiveMatrix BusinessWorks integration platform and TIBCO Enterprise Message Service messaging middleware to address their challenges. TIBCO was recommended by a consulting firm and was selected for its functional fit, speed-to-market, and cost-benefit perspective. TIBCO's team worked closely with Fox Networks Group to understand their business and challenges, helping them move towards self-sufficiency. The solution involved setting up an expandable, flexible platform that allows Fox Networks Group to move forward on near-term needs and expand into unstructured data sets. This platform enables the company to gather data from various distribution systems, monetize content in a dynamic marketplace, and promote content more effectively. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

System Integration

Training

Challenge

Market dynamics have been changing rapidly, with more people finding non-traditional distribution channels and becoming 'cord cutters.' The challenge for Fox Networks Group was to figure out where these viewers are and monetize their content accordingly. To achieve this, they needed to break down data silos, including third-party data, and leverage business intelligence tools to allow their business partners to work more effectively and efficiently. They also had a diverse array of legacy applications and different types of data repositories, necessitating the selection of best-of-breed tools for each layer of their platform.

About Customer

Fox Networks Group is a leading media company that operates a wide range of entertainment, sports, and news channels. The company is known for its innovative approach to content distribution and monetization. With a diverse portfolio of channels and a global audience, Fox Networks Group faces the challenge of staying ahead in a rapidly changing media landscape. The company aims to leverage advanced technology solutions to enhance its content delivery, improve viewer engagement, and optimize its operational efficiency. By adopting cutting-edge tools and platforms, Fox Networks Group seeks to maintain its competitive edge and continue delivering high-quality content to its audience.

Solution

Fox Networks Group chose TIBCO's ActiveMatrix BusinessWorks integration platform and TIBCO Enterprise Message Service messaging middleware to address their challenges. TIBCO was recommended by a consulting firm and was selected for its functional fit, speed-to-market, and cost-benefit perspective. TIBCO's team worked closely with Fox Networks Group to understand their business and challenges, helping them move towards self-sufficiency. The solution involved setting up an expandable, flexible platform that allows Fox Networks Group to move forward on near-term needs and expand into unstructured data sets. This platform enables the company to gather data from various distribution systems, monetize content in a dynamic marketplace, and promote content more effectively.

Impact #1	Fox Networks Group has become more knowledgeable about how to promote their content effectively, reducing the need for repetitive promotions.
Impact #2	The implementation of TIBCO's solutions has allowed Fox Networks Group to eliminate 30 to 50 manual processes, enabling resource reallocation to more value-added activities.
Impact #3	The company has fulfilled new contractual requirements with cable and satellite video program distributors by providing real-time program information and scheduling data.

Impact #1

Fox Networks Group has become more knowledgeable about how to promote their content effectively, reducing the need for repetitive promotions.

Impact #2

The implementation of TIBCO's solutions has allowed Fox Networks Group to eliminate 30 to 50 manual processes, enabling resource reallocation to more value-added activities.

Impact #3

The company has fulfilled new contractual requirements with cable and satellite video program distributors by providing real-time program information and scheduling data.

Benefit #1	Eliminated 30 to 50 manual processes.

Benefit #1

Eliminated 30 to 50 manual processes.

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Overview

Fox Networks Group Efficiently Monetizes Content

Operational Impact

Quantitative Benefit