Fastly Empowers GIPHY to Deliver Billions of GIFs Seamlessly and Cost-Effectively
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Cement
Applicable Functions
- Product Research & Development
Use Cases
- Building Automation & Control
- Time Sensitive Networking
Services
- System Integration
About The Customer
GIPHY is a popular platform that serves billions of stickers, clips, and GIFs every day to its global user base. The platform's content enhances conversations across various social media and communication tools, including iMessage, Facebook, Snapchat, and TikTok. GIPHY aims to deliver content seamlessly, reliably, and cost-effectively to its users. The company also strives to provide a speedy, lag-free search experience for its end users. GIPHY is committed to maintaining a secure platform and driving analytics and future content development through data logs.
The Challenge
GIPHY, a platform that serves billions of stickers, clips, and GIFs daily to its global user base, faced the challenge of delivering content seamlessly, reliably, and cost-effectively. The platform's content enhances conversations across various social media and communication tools, including iMessage, Facebook, Snapchat, and TikTok. The challenge was to ensure a speedy, lag-free search experience for GIPHY end users. Additionally, GIPHY needed to protect its platform from malicious traffic and reduce traffic to origins for cost savings. The company also required data logs to drive analytics and future content development, and needed to maintain agility in the development of platform enhancements.
The Solution
Fastly emerged as the best choice for GIPHY, providing several significant benefits. Firstly, Fastly helped GIPHY achieve major cost reductions by reducing traffic to origins and enabling the company to maintain a good cache hit ratio with their API. This resulted in enormous savings in media transfers, with more than a petabyte per month of data transfers. Secondly, Fastly logs became the basis for GIPHY's analytics. All search requests were logged and processed overnight, allowing GIPHY to stay on top of trending topics. Lastly, Fastly proved its worth through its developer experience, enabling GIPHY to pivot and stay agile as a company. Fastly's Next-Gen WAF also helped GIPHY secure its platform and make it more reliable by blocking malicious traffic at the edge.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
System 800xA at Indian Cement Plants
Chettinad Cement recognized that further efficiencies could be achieved in its cement manufacturing process. It looked to investing in comprehensive operational and control technologies to manage and derive productivity and energy efficiency gains from the assets on Line 2, their second plant in India.
Case Study
Energy Saving & Power Monitoring System
Recently a university in Taiwan was experiencing dramatic power usage increases due to its growing number of campus buildings and students. Aiming to analyze their power consumption and increase their power efficiency across 52 buildings, the university wanted to build a power management system utilizing web-based hardware and software. With these goals in mind, they contacted Advantech to help them develop their system and provide them with the means to save energy in the years to come.
Case Study
Intelligent Building Automation System and Energy Saving Solution
One of the most difficult problems facing the world is conserving energy in buildings. However, it is not easy to have a cost-effective solution to reduce energy usage in a building. One solution for saving energy is to implement an intelligent building automation system (BAS) which can be controlled according to its schedule. In Indonesia a large university with a five floor building and 22 classrooms wanted to save the amount of energy being used.
