Fastly Case Studies Fastly Empowers GIPHY to Deliver Billions of GIFs Seamlessly and Cost-Effectively

	Fastly Empowers GIPHY to Deliver Billions of GIFs Seamlessly and Cost-Effectively Fastly

Fastly Empowers GIPHY to Deliver Billions of GIFs Seamlessly and Cost-Effectively

Fastly

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Buildings Cement
Applicable Functions	Product Research & Development
Use Cases	Building Automation & Control Time Sensitive Networking
Services	System Integration
Challenge	GIPHY, a platform that serves billions of stickers, clips, and GIFs daily to its global user base, faced the challenge of delivering content seamlessly, reliably, and cost-effectively. The platform's content enhances conversations across various social media and communication tools, including iMessage, Facebook, Snapchat, and TikTok. The challenge was to ensure a speedy, lag-free search experience for GIPHY end users. Additionally, GIPHY needed to protect its platform from malicious traffic and reduce traffic to origins for cost savings. The company also required data logs to drive analytics and future content development, and needed to maintain agility in the development of platform enhancements. Read More
About Customer	GIPHY is a popular platform that serves billions of stickers, clips, and GIFs every day to its global user base. The platform's content enhances conversations across various social media and communication tools, including iMessage, Facebook, Snapchat, and TikTok. GIPHY aims to deliver content seamlessly, reliably, and cost-effectively to its users. The company also strives to provide a speedy, lag-free search experience for its end users. GIPHY is committed to maintaining a secure platform and driving analytics and future content development through data logs. Read More
Solution	Fastly emerged as the best choice for GIPHY, providing several significant benefits. Firstly, Fastly helped GIPHY achieve major cost reductions by reducing traffic to origins and enabling the company to maintain a good cache hit ratio with their API. This resulted in enormous savings in media transfers, with more than a petabyte per month of data transfers. Secondly, Fastly logs became the basis for GIPHY's analytics. All search requests were logged and processed overnight, allowing GIPHY to stay on top of trending topics. Lastly, Fastly proved its worth through its developer experience, enabling GIPHY to pivot and stay agile as a company. Fastly's Next-Gen WAF also helped GIPHY secure its platform and make it more reliable by blocking malicious traffic at the edge. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Buildings

Cement

Applicable Functions

Product Research & Development

Use Cases

Building Automation & Control

Time Sensitive Networking

Services

System Integration

Challenge

GIPHY, a platform that serves billions of stickers, clips, and GIFs daily to its global user base, faced the challenge of delivering content seamlessly, reliably, and cost-effectively. The platform's content enhances conversations across various social media and communication tools, including iMessage, Facebook, Snapchat, and TikTok. The challenge was to ensure a speedy, lag-free search experience for GIPHY end users. Additionally, GIPHY needed to protect its platform from malicious traffic and reduce traffic to origins for cost savings. The company also required data logs to drive analytics and future content development, and needed to maintain agility in the development of platform enhancements.

About Customer

GIPHY is a popular platform that serves billions of stickers, clips, and GIFs every day to its global user base. The platform's content enhances conversations across various social media and communication tools, including iMessage, Facebook, Snapchat, and TikTok. GIPHY aims to deliver content seamlessly, reliably, and cost-effectively to its users. The company also strives to provide a speedy, lag-free search experience for its end users. GIPHY is committed to maintaining a secure platform and driving analytics and future content development through data logs.

Solution

Fastly emerged as the best choice for GIPHY, providing several significant benefits. Firstly, Fastly helped GIPHY achieve major cost reductions by reducing traffic to origins and enabling the company to maintain a good cache hit ratio with their API. This resulted in enormous savings in media transfers, with more than a petabyte per month of data transfers. Secondly, Fastly logs became the basis for GIPHY's analytics. All search requests were logged and processed overnight, allowing GIPHY to stay on top of trending topics. Lastly, Fastly proved its worth through its developer experience, enabling GIPHY to pivot and stay agile as a company. Fastly's Next-Gen WAF also helped GIPHY secure its platform and make it more reliable by blocking malicious traffic at the edge.

Impact #1	Fastly's solution has enabled GIPHY to deliver a speedy, lag-free search experience to its end users, which is crucial for the company's success. The platform's performance has improved, bringing it closer to its users. Fastly's flexibility and ease of use have allowed GIPHY to stay agile as a company, quickly implementing new ideas and platform enhancements. The use of Fastly's Next-Gen WAF has significantly improved the security and reliability of GIPHY's platform by blocking malicious traffic at the edge. Furthermore, Fastly's support team has provided valuable technical assistance, helping GIPHY resolve issues efficiently.

Impact #1

Fastly's solution has enabled GIPHY to deliver a speedy, lag-free search experience to its end users, which is crucial for the company's success. The platform's performance has improved, bringing it closer to its users. Fastly's flexibility and ease of use have allowed GIPHY to stay agile as a company, quickly implementing new ideas and platform enhancements. The use of Fastly's Next-Gen WAF has significantly improved the security and reliability of GIPHY's platform by blocking malicious traffic at the edge. Furthermore, Fastly's support team has provided valuable technical assistance, helping GIPHY resolve issues efficiently.

Benefit #1	Major cost reductions by reducing traffic to origins
Benefit #2	More than a petabyte per month of data transfers, resulting in significant savings
Benefit #3	Real-time delivery of tens of thousands of logs per second for analytics

Benefit #1

Major cost reductions by reducing traffic to origins

Benefit #2

More than a petabyte per month of data transfers, resulting in significant savings

Benefit #3

Real-time delivery of tens of thousands of logs per second for analytics

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Overview

Fastly Empowers GIPHY to Deliver Billions of GIFs Seamlessly and Cost-Effectively

Operational Impact

Quantitative Benefit