Google
Case Studies
Fairmont Hotels harness the power of Google Analytics to optimize social media marketing
Overview
Fairmont Hotels harness the power of Google Analytics to optimize social media marketingGoogle |
Analytics & Modeling - Real Time Analytics | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
Fairmont Hotels & Resorts was able to accurately identify and track website traffic generated by their tweets. | |
They were able to compare the quality and growth rate of the Twitter traffic generated by their own activities compared to the “organic” traffic received from Twitter. | |
They could review how each Twitter post performed, first by selecting the chosen traffic channel and then by selecting the specific campaign. | |
Quantitative Benefit
Improved understanding of social media referred visitors. | |
Insights into effectiveness of social media campaigns. | |