Trumpia Case Studies Extreme Mustang Makeover

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	Extreme Mustang Makeover Trumpia

Extreme Mustang Makeover

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Agriculture
Applicable Functions	Sales & Marketing
Use Cases	Public Warning & Emergency Response
Services	System Integration
Challenge	The Mustang Heritage Foundation holds eight non-profit competitions for horse enthusiasts across the country to highlight the value of training wild horses. It has always been challenging to receive live feedback from scattered audiences in real-time -while still maintaining overall fan satisfaction for event contests. During the biggest event of the year, The Extreme Mustang Makeover Competition, the Foundation implemented an innovative mobile voting campaign to help facilitate choosing the Fan Favorite Winner. Read More
About Customer	The Mustang Heritage Foundation is a 501 (c)(3) public, charitable, nonprofit organization dedicated to facilitating successful adoptions for America’s excess mustang and burros. Founded in 2001, its mission is to help promote the Bureau of Land Management’s National Wild Horse and Burro Program and Increase the number of successful adoptions. The foundation holds eight non-profit competitions for horse enthusiasts across the country to highlight the value of training wild horses. The biggest event of the year is The Extreme Mustang Makeover Competition. Read More
Solution	Before the event, Creative Director Melissa Thorne knew there were 20 different mustangs that attendees could choose from for the Fan Favorite Award. The Mustang Heritage Foundation utilized audience cell phones, which have more than an 85% penetration rate in the US, to facilitate the process. Using Trumpia’s mobile keyword technology, fans could vote for their favorite mustang by texting the keyword assigned to their favorite and the results could be tallied in real time. During a live event it is nearly impossible to physically get all attendees in front of a computer or at a booth to put in their vote. Shortly after all wild horses had performed, Thorne’s coordinators promoted Trumpia’s mobile keywords through microphone announcements, a large banner, and several signs held up around the crowd. Each mustang had a contestant number attached to its saddle near the hip so the audience could send in their choice through this method. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Agriculture

Applicable Functions

Sales & Marketing

Use Cases

Public Warning & Emergency Response

Services

System Integration

Challenge

The Mustang Heritage Foundation holds eight non-profit competitions for horse enthusiasts across the country to highlight the value of training wild horses. It has always been challenging to receive live feedback from scattered audiences in real-time -while still maintaining overall fan satisfaction for event contests. During the biggest event of the year, The Extreme Mustang Makeover Competition, the Foundation implemented an innovative mobile voting campaign to help facilitate choosing the Fan Favorite Winner.

About Customer

The Mustang Heritage Foundation is a 501 (c)(3) public, charitable, nonprofit organization dedicated to facilitating successful adoptions for America’s excess mustang and burros. Founded in 2001, its mission is to help promote the Bureau of Land Management’s National Wild Horse and Burro Program and Increase the number of successful adoptions. The foundation holds eight non-profit competitions for horse enthusiasts across the country to highlight the value of training wild horses. The biggest event of the year is The Extreme Mustang Makeover Competition.

Solution

Before the event, Creative Director Melissa Thorne knew there were 20 different mustangs that attendees could choose from for the Fan Favorite Award. The Mustang Heritage Foundation utilized audience cell phones, which have more than an 85% penetration rate in the US, to facilitate the process. Using Trumpia’s mobile keyword technology, fans could vote for their favorite mustang by texting the keyword assigned to their favorite and the results could be tallied in real time. During a live event it is nearly impossible to physically get all attendees in front of a computer or at a booth to put in their vote. Shortly after all wild horses had performed, Thorne’s coordinators promoted Trumpia’s mobile keywords through microphone announcements, a large banner, and several signs held up around the crowd. Each mustang had a contestant number attached to its saddle near the hip so the audience could send in their choice through this method.

Impact #1	The Mustang Heritage Foundation was pleased with this new, easy-to-use voting method and reported only positive feedback from the Extreme Mustang Makeover Fan’s Favorite Competition.
Impact #2	The marketing team was able to easily analyze the real-time results of the poll and identify the winner by using Trumpia’s All-ln-One marketing platform.
Impact #3	Trumpia offers comprehensive reporting: Thorne’s team was able to view voting percentages for each specific contestant and announce actual numbers which verified the legitimacy of contest.

Impact #1

The Mustang Heritage Foundation was pleased with this new, easy-to-use voting method and reported only positive feedback from the Extreme Mustang Makeover Fan’s Favorite Competition.

Impact #2

The marketing team was able to easily analyze the real-time results of the poll and identify the winner by using Trumpia’s All-ln-One marketing platform.

Impact #3

Trumpia offers comprehensive reporting: Thorne’s team was able to view voting percentages for each specific contestant and announce actual numbers which verified the legitimacy of contest.

Benefit #1	838 audience members participated in the mobile voting campaign
Benefit #2	The contest winner received 160 text-ins
Benefit #3	The Fan Favorite horse and rider received over $14,000 worth of prize money for performance during the Extreme Mustang Makeover

Benefit #1

838 audience members participated in the mobile voting campaign

Benefit #2

The contest winner received 160 text-ins

Benefit #3

The Fan Favorite horse and rider received over $14,000 worth of prize money for performance during the Extreme Mustang Makeover

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Overview

Extreme Mustang Makeover

Operational Impact

Quantitative Benefit