Iris
Case Studies
Ella's Kitchen: Launching Organic Baby Food in the Netherlands
Overview
Ella's Kitchen: Launching Organic Baby Food in the NetherlandsIris |
Food & Beverage | |
Sales & Marketing | |
Operational Impact
The operational result of the Kleine Foodies Club campaign was a successful launch of Ella's Kitchen in the Netherlands. The brand was able to effectively position itself as an extension of the mealtime experience, rather than a substitute. The 'Little Foodie' personas resonated with Dutch parents, helping to promote a healthy relationship with food for their babies. The campaign's success led to it being rolled out globally, demonstrating the effectiveness of the strategy. The use of online films, print, and social media executions helped to engage parents and promote the brand's organic baby food products, contributing to the successful launch in the Dutch market. | |