CDNetworks Case Studies easyMarkets improves performance of trading platform in China with CDNetworks

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	easyMarkets improves performance of trading platform in China with CDNetworks CDNetworks

easyMarkets improves performance of trading platform in China with CDNetworks

CDNetworks

Technology Category	Networks & Connectivity - Network Management & Analysis Software
Applicable Industries	Finance & Insurance
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services
Challenge	easyMarkets, an online trading service provider, identified China as a key market for its business. However, the company faced challenges in delivering its dynamic content in China due to slow and unreliable website performance. The speed of the trading platform was a critical factor for easyMarkets and its customers, as real-time price updates were essential to avoid the risk of arbitrage. The company had previously enlisted the help of another content delivery network provider for its platform performance in other markets, but this provider could not offer the same service in China. Therefore, easyMarkets needed a CDN partner that could provide global support, including China. Read More
About Customer	easyMarkets, established in 2003, is a leading provider of online trading services. The company is headquartered in Limassol, Cyprus, and operates in over 160 countries worldwide, including the UK, Poland, Australia, and China. easyMarkets offers traders more than 300 products, ranging from currencies, commodities, and metals, all accessible from their desktop, tablet, or smartphone device. The company identified China as a key market for its business expansion. However, it faced challenges in delivering its dynamic content in China due to slow and unreliable website performance. Read More
Solution	CDNetworks, one of the few CDN providers that can effectively accelerate content in mainland China, provided its China Acceleration solution to successfully launch easyMarkets’ Chinese website and trading platform into the region. This solution supported both the static text and images, and the ever-changing dynamic content of the site, ensuring that easyMarkets’ website and trading platform was quickly accessible by anyone in mainland China. In addition to providing the technical infrastructure to make content delivery more reliable in China, CDNetworks also provided consultancy on China’s strict internet regulations, helping easyMarkets secure the necessary ICP Bei’an license to operate its website in China. Read More Log in to view content
Contents

Technology Category

Networks & Connectivity - Network Management & Analysis Software

Applicable Industries

Finance & Insurance

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

Challenge

easyMarkets, an online trading service provider, identified China as a key market for its business. However, the company faced challenges in delivering its dynamic content in China due to slow and unreliable website performance. The speed of the trading platform was a critical factor for easyMarkets and its customers, as real-time price updates were essential to avoid the risk of arbitrage. The company had previously enlisted the help of another content delivery network provider for its platform performance in other markets, but this provider could not offer the same service in China. Therefore, easyMarkets needed a CDN partner that could provide global support, including China.

About Customer

easyMarkets, established in 2003, is a leading provider of online trading services. The company is headquartered in Limassol, Cyprus, and operates in over 160 countries worldwide, including the UK, Poland, Australia, and China. easyMarkets offers traders more than 300 products, ranging from currencies, commodities, and metals, all accessible from their desktop, tablet, or smartphone device. The company identified China as a key market for its business expansion. However, it faced challenges in delivering its dynamic content in China due to slow and unreliable website performance.

Solution

CDNetworks, one of the few CDN providers that can effectively accelerate content in mainland China, provided its China Acceleration solution to successfully launch easyMarkets’ Chinese website and trading platform into the region. This solution supported both the static text and images, and the ever-changing dynamic content of the site, ensuring that easyMarkets’ website and trading platform was quickly accessible by anyone in mainland China. In addition to providing the technical infrastructure to make content delivery more reliable in China, CDNetworks also provided consultancy on China’s strict internet regulations, helping easyMarkets secure the necessary ICP Bei’an license to operate its website in China.

Impact #1	easyMarkets has experienced significant increases in its trading platform’s performance in China, with fast and reliable response times.
Impact #2	The minimisation of latency has eradicated the potential risk of price differences being exploited.
Impact #3	Customers can be confident that they are working with the most up-to-date information, reducing the risk of customer churn.

Impact #1

easyMarkets has experienced significant increases in its trading platform’s performance in China, with fast and reliable response times.

Impact #2

The minimisation of latency has eradicated the potential risk of price differences being exploited.

Impact #3

Customers can be confident that they are working with the most up-to-date information, reducing the risk of customer churn.

Benefit #1	The load time of the easyMarkets website and trading platform in China has improved by a remarkable 744%.

Benefit #1

The load time of the easyMarkets website and trading platform in China has improved by a remarkable 744%.

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Overview

easyMarkets improves performance of trading platform in China with CDNetworks

Operational Impact

Quantitative Benefit