Trumpia Case Studies Douglas J Makes The Cut With Trumpia

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	Douglas J Makes The Cut With Trumpia Trumpia

Douglas J Makes The Cut With Trumpia

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Consumer Goods
Applicable Functions	Sales & Marketing
Services	Software Design & Engineering Services
Challenge	Douglas J, an award-winning salon/spa franchise, was facing a challenge with their marketing strategy. They were sending texts to over 300 customers a day and needed a messaging software that could scale to that large number of recipients. Additionally, with multiple locations, it was critical for them to organize customers into groups so they weren't sent messages that didn't pertain to them. The challenge was to find a system that could handle the volume of messages and also sort customers based on their location for more relevant promotions. Read More
About Customer	Douglas J is an award-winning salon/spa franchise that offers premium services across the Midwest. They have six Aveda Institutes in addition to their four salons/spas. Their marketing strategy involves sending texts to over 300 customers a day. With multiple locations, they needed a way to organize customers into groups so they weren't sent messages that didn't pertain to them. They were in search of a messaging software that could scale to a large number of recipients and sort customers based on their location. Read More
Solution	Douglas J found a solution in Trumpia, a system that allowed them to text a large number of customers at once. They created and posted mobile keywords on their marketing collateral and notified customers as they checked out, which allowed them to efficiently collect phone numbers for their database. Then, based on their location, Douglas J sorted their customers into separate distribution groups. This allowed them to send more relevant promotions to their customers, enhancing their marketing strategy and improving customer satisfaction. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Consumer Goods

Applicable Functions

Sales & Marketing

Services

Software Design & Engineering Services

Challenge

Douglas J, an award-winning salon/spa franchise, was facing a challenge with their marketing strategy. They were sending texts to over 300 customers a day and needed a messaging software that could scale to that large number of recipients. Additionally, with multiple locations, it was critical for them to organize customers into groups so they weren't sent messages that didn't pertain to them. The challenge was to find a system that could handle the volume of messages and also sort customers based on their location for more relevant promotions.

About Customer

Douglas J is an award-winning salon/spa franchise that offers premium services across the Midwest. They have six Aveda Institutes in addition to their four salons/spas. Their marketing strategy involves sending texts to over 300 customers a day. With multiple locations, they needed a way to organize customers into groups so they weren't sent messages that didn't pertain to them. They were in search of a messaging software that could scale to a large number of recipients and sort customers based on their location.

Solution

Douglas J found a solution in Trumpia, a system that allowed them to text a large number of customers at once. They created and posted mobile keywords on their marketing collateral and notified customers as they checked out, which allowed them to efficiently collect phone numbers for their database. Then, based on their location, Douglas J sorted their customers into separate distribution groups. This allowed them to send more relevant promotions to their customers, enhancing their marketing strategy and improving customer satisfaction.

Impact #1	Douglas J was able to efficiently collect phone numbers for their database.
Impact #2	They were able to sort their customers into separate distribution groups based on their location.
Impact #3	They were able to send more relevant promotions to their customers.

Impact #1

Douglas J was able to efficiently collect phone numbers for their database.

Impact #2

They were able to sort their customers into separate distribution groups based on their location.

Impact #3

They were able to send more relevant promotions to their customers.

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Overview

Douglas J Makes The Cut With Trumpia

Operational Impact