Iris Case Studies Digital Transformation of Value Retail through IoT

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	Digital Transformation of Value Retail through IoT Iris

Digital Transformation of Value Retail through IoT

Iris

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Consumer Goods Retail
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation Theft Detection
Challenge	Value Retail, a company specializing in the creation and operation of luxury outlet shopping destinations across Europe and China, was facing a challenge in transforming its interaction with customers via digital platforms. The company wanted to redefine its global digital presence to make it more representative of the luxury shopping experience it offers. The goal was to create a digital platform that would work for the retail destinations and become a vital part of the shopping experience. The challenge was to design a customer-focused digital experience that would support Value Retail's commercial and brand objectives. Read More
About Customer	Value Retail is a unique company that specializes exclusively in the creation and operation of luxury outlet shopping destinations. The company operates in key European markets and China, offering a pioneering new retail experience. It aims to redefine outlet shopping for the world’s leading brands and for the discerning global shopper. Value Retail sought to transform the way it interacts with customers via digital platforms, making its online presence a vital and representative part of the luxury shopping experience it offers. Read More
Solution	To address this challenge, Value Retail partnered with iris, a digital marketing agency. Iris set out to completely rethink and re-engineer Value Retail's global digital presence. They created a beautifully designed, customer-focused digital experience that supports Value Retail's commercial and brand objectives. The solution involved deploying content for nine European online destinations with flexible templates on an Umbraco CMS platform. This made it easy for local markets to update and maintain content, thereby ensuring the digital platform remained relevant and up-to-date. The digital marketing strategy was designed to increase site visits, mobile usage, and time spent on the site. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Theft Detection

Challenge

Value Retail, a company specializing in the creation and operation of luxury outlet shopping destinations across Europe and China, was facing a challenge in transforming its interaction with customers via digital platforms. The company wanted to redefine its global digital presence to make it more representative of the luxury shopping experience it offers. The goal was to create a digital platform that would work for the retail destinations and become a vital part of the shopping experience. The challenge was to design a customer-focused digital experience that would support Value Retail's commercial and brand objectives.

About Customer

Value Retail is a unique company that specializes exclusively in the creation and operation of luxury outlet shopping destinations. The company operates in key European markets and China, offering a pioneering new retail experience. It aims to redefine outlet shopping for the world’s leading brands and for the discerning global shopper. Value Retail sought to transform the way it interacts with customers via digital platforms, making its online presence a vital and representative part of the luxury shopping experience it offers.

Solution

To address this challenge, Value Retail partnered with iris, a digital marketing agency. Iris set out to completely rethink and re-engineer Value Retail's global digital presence. They created a beautifully designed, customer-focused digital experience that supports Value Retail's commercial and brand objectives. The solution involved deploying content for nine European online destinations with flexible templates on an Umbraco CMS platform. This made it easy for local markets to update and maintain content, thereby ensuring the digital platform remained relevant and up-to-date. The digital marketing strategy was designed to increase site visits, mobile usage, and time spent on the site.

Impact #1	The digital transformation of Value Retail resulted in a significant improvement in customer engagement. The beautifully designed, customer-focused digital experience not only supported Value Retail's commercial and brand objectives but also made it easier for local markets to update and maintain content. This ensured that the digital platform remained relevant and up-to-date, enhancing the overall customer experience. The increase in site visits, mobile usage, and time spent on the site indicates that customers found the new digital platform more engaging and user-friendly. The digital transformation has thus played a vital role in redefining the luxury shopping experience offered by Value Retail.

Impact #1

The digital transformation of Value Retail resulted in a significant improvement in customer engagement. The beautifully designed, customer-focused digital experience not only supported Value Retail's commercial and brand objectives but also made it easier for local markets to update and maintain content. This ensured that the digital platform remained relevant and up-to-date, enhancing the overall customer experience. The increase in site visits, mobile usage, and time spent on the site indicates that customers found the new digital platform more engaging and user-friendly. The digital transformation has thus played a vital role in redefining the luxury shopping experience offered by Value Retail.

Benefit #1	30% increase in visits to the Bicester site in the first month
Benefit #2	45% increase in overall site visits since the release of the new digital platform
Benefit #3	36% increase in mobile usage

Benefit #1

30% increase in visits to the Bicester site in the first month

Benefit #2

45% increase in overall site visits since the release of the new digital platform

Benefit #3

36% increase in mobile usage

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Overview

Digital Transformation of Value Retail through IoT

Operational Impact

Quantitative Benefit