Iris, a specialist in Customer Relationship Management (CRM) and Loyalty, provided IHG with the necessary support to overcome their challenge. They were involved in the ongoing design, development, and launch program management throughout the project. Iris's solution included initial business casing, stakeholder engagement, requirements gathering, go-to-market strategy, migration from legacy programs, and launch strategy. Following the successful launch of the program in April 2015, Iris continued to support IHG with program steering and mid-term strategic road-mapping to shape the ongoing development and commercial expectations of the loyalty program.
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