Iris
Case Studies
Delta's Innovative IoT Approach to Boost Brand Presence
Overview
Delta's Innovative IoT Approach to Boost Brand PresenceIris |
Robots - Parallel Robots Sensors - Autonomous Driving Sensors | |
Sales & Marketing | |
Operational Impact
The campaign was successful in leveraging Delta's partnership with the Masters golf tournament to strengthen its brand presence. By focusing on the shared value of continuous improvement, the campaign resonated with the target audience of active long-haul travellers with a passion for golf and/or sports. The hero film featuring professional golfer Tony Finau effectively humanized the brand and created an emotional connection with the audience. The comprehensive campaign toolkit ensured a consistent message across various platforms, enhancing the overall impact of the campaign. The campaign not only increased brand awareness and consideration but also boosted purchase intention, indicating a positive shift in consumer behavior towards the brand. | |
Quantitative Benefit
Unprompted awareness of the brand increased by 2 percentage points | |
Consideration of Delta as a preferred airline increased by 2 percentage points | |
Purchase intention increased by 4 percentage points | |