CDNetworks Case Studies Delamaison.fr Chooses CDNetworks to Accelerate its Product Page Updates

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	Delamaison.fr Chooses CDNetworks to Accelerate its Product Page Updates CDNetworks

Delamaison.fr Chooses CDNetworks to Accelerate its Product Page Updates

CDNetworks

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries	E-Commerce Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Delamaison.fr had been using a CDN since 2009, to cope with the peaks in traffic associated with Christmas, sale periods and one-off promotions. Although happy with the display speed of its pages thanks to the CDN, the time taken to update pages was causing problems; with so many product references, the site sometimes needs to update tens of thousands of pages per hour, which is a very difficult task for a CDN provider to manage using an infrastructure based on a large number of servers. The period of time known as the cache invalidation (the time it takes to tell the CDN server storing the page in a cache that it needs to connect to the Delamaison.fr source server because there has been an update) was often taking longer than an hour - a situation that was a concern for visitors to the site and hard to understand internally for the staff modifying product information. The IT department then needed to introduce unnecessary workarounds to satisfy staff frustrated by the delays. Read More
About Customer	Elbee runs the decoclico.fr and Delamaison.fr websites, market leaders in online home furnishing sales. Delamaison.fr leads the way in online decoration and home furnishings. The site focuses on seasonal collections by the biggest brands in this sector. With over 3 million unique visitors each month, Delamaison.fr is without doubt the e-commerce site of choice for home decorating enthusiasts, with an unbeatable catalogue of over 40,000 products from 400 brands of tableware, decorating and furnishing, as well as kitchen utensils, domestic appliances, lighting, garden furnishings, household linen and bedding. Elbee is based in Ulis (Essonne). Read More
Solution	With a simpler, more modern architecture, plus the speed benefits of a fibre-optic network, CDNetworks lowered update times for prices, photos, delivery times and stock levels on product information pages. Although Delamaison.fr still modifies thousands of pages per hour, CDNetworks carries out the changes in a few seconds and guarantees to complete 98% of updates in less than 5 minutes - something it sometimes took the previous CDN provider an hour to achieve. “It’s clear that CDNetworks is extremely well suited to an e-commerce business like Delamaison.fr, which can require thousands of updates per hour,” confirms Philippe Bruand, Elbee’s IT Systems Director. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Industries

E-Commerce

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Delamaison.fr had been using a CDN since 2009, to cope with the peaks in traffic associated with Christmas, sale periods and one-off promotions. Although happy with the display speed of its pages thanks to the CDN, the time taken to update pages was causing problems; with so many product references, the site sometimes needs to update tens of thousands of pages per hour, which is a very difficult task for a CDN provider to manage using an infrastructure based on a large number of servers. The period of time known as the cache invalidation (the time it takes to tell the CDN server storing the page in a cache that it needs to connect to the Delamaison.fr source server because there has been an update) was often taking longer than an hour - a situation that was a concern for visitors to the site and hard to understand internally for the staff modifying product information. The IT department then needed to introduce unnecessary workarounds to satisfy staff frustrated by the delays.

About Customer

Elbee runs the decoclico.fr and Delamaison.fr websites, market leaders in online home furnishing sales. Delamaison.fr leads the way in online decoration and home furnishings. The site focuses on seasonal collections by the biggest brands in this sector. With over 3 million unique visitors each month, Delamaison.fr is without doubt the e-commerce site of choice for home decorating enthusiasts, with an unbeatable catalogue of over 40,000 products from 400 brands of tableware, decorating and furnishing, as well as kitchen utensils, domestic appliances, lighting, garden furnishings, household linen and bedding. Elbee is based in Ulis (Essonne).

Solution

With a simpler, more modern architecture, plus the speed benefits of a fibre-optic network, CDNetworks lowered update times for prices, photos, delivery times and stock levels on product information pages. Although Delamaison.fr still modifies thousands of pages per hour, CDNetworks carries out the changes in a few seconds and guarantees to complete 98% of updates in less than 5 minutes - something it sometimes took the previous CDN provider an hour to achieve. “It’s clear that CDNetworks is extremely well suited to an e-commerce business like Delamaison.fr, which can require thousands of updates per hour,” confirms Philippe Bruand, Elbee’s IT Systems Director.

Impact #1	Almost 90% of server load is now supported by CDNetworks, which improves the return on investment even further for Elbee, who would have needed to spend a great deal more to achieve the equivalent infrastructure required to run their e-commerce sites properly.
Impact #2	And there are other significant savings: the bandwidth rented from CDNetworks is a lot cheaper than if the company rented it directly from an operator. This makes CDNetworks a profitable solution for Elbee, whilst also improving productivity and speeding up product page updates.

Impact #1

Almost 90% of server load is now supported by CDNetworks, which improves the return on investment even further for Elbee, who would have needed to spend a great deal more to achieve the equivalent infrastructure required to run their e-commerce sites properly.

Impact #2

And there are other significant savings: the bandwidth rented from CDNetworks is a lot cheaper than if the company rented it directly from an operator. This makes CDNetworks a profitable solution for Elbee, whilst also improving productivity and speeding up product page updates.

Benefit #1	Page updates in a few seconds instead of an hour or more
Benefit #2	CDNetworks guarantees to complete 98% of updates in less than 5 minutes

Benefit #1

Page updates in a few seconds instead of an hour or more

Benefit #2

CDNetworks guarantees to complete 98% of updates in less than 5 minutes

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Overview

Delamaison.fr Chooses CDNetworks to Accelerate its Product Page Updates

Operational Impact

Quantitative Benefit