Mulesoft Case Studies Defining the Virtual Workplace for 25 Years

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	Defining the Virtual Workplace for 25 Years Mulesoft

Defining the Virtual Workplace for 25 Years

Mulesoft

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms Application Infrastructure & Middleware - API Integration & Management Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Software
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Process Control & Optimization Edge Computing & Edge Intelligence Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services Data Science Services System Integration
Challenge	Citrix, a pioneer in virtual workspace solutions, was looking to create agility and competitive advantage by pragmatically moving their primarily on-premises infrastructure to the cloud in phases. The first opportunity came from the marketing department. The Citrix marketing team needed a better way to synchronize data between Marketo and Salesforce. Client account data wasn't always up to date, hampering the pace of sales and the ability of the marketing team to use real-time data to refine their marketing efforts. Vinod Sangaraju, Integration Development Manager for Citrix, knew that an on-premises only solution would not scale with their long term vision to move to the cloud. Read More
About Customer	Citrix is an early pioneer of virtual workspace solutions and has advanced business mobility for more than 25 years. Their products, including GoToMeeting, XenMobile, and NetScaler, are widely used by businesses of all sizes. The company has over 100 million global users at more than 330,000 organizations. Citrix is headquartered in Fort Lauderdale, Florida, USA and operates in the software and programming industry. The company has always thrived on looking far ahead and creating solutions with a lasting impact. They are currently in the process of shifting their infrastructure to the cloud in pragmatic steps, starting with new projects that do not disrupt current operations. Read More
Solution	Citrix found a solution for seamless connectivity to both on-premises and cloud applications in MuleSoft's Anypoint Platform. The marketing team now has the freedom to synchronize data between Marketo and Salesforce, with an ease and efficiency that saves time and opens new areas of opportunity for marketing and sales. Expanding opportunities for growth even further, Citrix is using MuleSoft's Anypoint Connectors to access data in Marketo and use that data to launch new and improved offerings in its operations data store. With CloudHub, Citrix can continue to move forward with more accelerated momentum than they had being anchored on-premises. Ultimately, Citrix gained enhanced business logic and increased speed, eliminating the weight and liability of largely on-premises, point-to-point integration. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Application Infrastructure & Middleware - API Integration & Management

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Software

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Process Control & Optimization

Edge Computing & Edge Intelligence

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

Data Science Services

System Integration

Challenge

Citrix, a pioneer in virtual workspace solutions, was looking to create agility and competitive advantage by pragmatically moving their primarily on-premises infrastructure to the cloud in phases. The first opportunity came from the marketing department. The Citrix marketing team needed a better way to synchronize data between Marketo and Salesforce. Client account data wasn't always up to date, hampering the pace of sales and the ability of the marketing team to use real-time data to refine their marketing efforts. Vinod Sangaraju, Integration Development Manager for Citrix, knew that an on-premises only solution would not scale with their long term vision to move to the cloud.

About Customer

Citrix is an early pioneer of virtual workspace solutions and has advanced business mobility for more than 25 years. Their products, including GoToMeeting, XenMobile, and NetScaler, are widely used by businesses of all sizes. The company has over 100 million global users at more than 330,000 organizations. Citrix is headquartered in Fort Lauderdale, Florida, USA and operates in the software and programming industry. The company has always thrived on looking far ahead and creating solutions with a lasting impact. They are currently in the process of shifting their infrastructure to the cloud in pragmatic steps, starting with new projects that do not disrupt current operations.

Solution

Citrix found a solution for seamless connectivity to both on-premises and cloud applications in MuleSoft's Anypoint Platform. The marketing team now has the freedom to synchronize data between Marketo and Salesforce, with an ease and efficiency that saves time and opens new areas of opportunity for marketing and sales. Expanding opportunities for growth even further, Citrix is using MuleSoft's Anypoint Connectors to access data in Marketo and use that data to launch new and improved offerings in its operations data store. With CloudHub, Citrix can continue to move forward with more accelerated momentum than they had being anchored on-premises. Ultimately, Citrix gained enhanced business logic and increased speed, eliminating the weight and liability of largely on-premises, point-to-point integration.

Impact #1	The marketing team presented new, improved offerings on operations data store by effectively synchronizing Marketo data.
Impact #2	Dramatic increase in business agility and speed of development.
Impact #3	Enhanced business logic and increased speed, eliminating the weight and liability of largely on-premises, point-to-point integration.

Impact #1

The marketing team presented new, improved offerings on operations data store by effectively synchronizing Marketo data.

Impact #2

Dramatic increase in business agility and speed of development.

Impact #3

Enhanced business logic and increased speed, eliminating the weight and liability of largely on-premises, point-to-point integration.

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Overview

Defining the Virtual Workplace for 25 Years

Operational Impact