Aptean Case Studies Customer Success - Ahlsell

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	Customer Success - Ahlsell Aptean

Customer Success - Ahlsell

Aptean

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions	Sales & Marketing
Services	Software Design & Engineering Services
Challenge	Ahlsell, a leading wholesaler in the Nordic region, was seeking to implement a new CRM system. The company's primary focus is on electrical, plumbing, and HVAC supplies, tools, and equipment. The challenge was to find a system that would help its sales agents and sales managers achieve better alignment with senior management objectives. The company needed a solution that was flexible, easy to integrate with other supporting systems, and user-friendly. Read More
About Customer	Ahlsell is the largest wholesaler in the Nordic region, with a primary focus on electrical, plumbing, and HVAC supplies, tools, and equipment. The company is headquartered in Stockholm, Sweden, and employs over 4,000 people. Ahlsell's goal is to improve its sales processes and make them more efficient. To achieve this, the company uses a centralized order management solution and a CRM system. Read More
Solution	Ahlsell selected Pivotal CRM as their solution. The decision was based on the system's flexibility, its ease of integration with other supporting systems, and its user-friendliness. An important factor in the decision-making process was that Pivotal is based on the latest Microsoft technology. Over 3,000 sales agents have been trained and are using Pivotal CRM continuously. The system provides 'early warning' signals to encourage proactive behavior, which has resulted in better service between the sales team and its customers. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Functions

Sales & Marketing

Services

Software Design & Engineering Services

Challenge

Ahlsell, a leading wholesaler in the Nordic region, was seeking to implement a new CRM system. The company's primary focus is on electrical, plumbing, and HVAC supplies, tools, and equipment. The challenge was to find a system that would help its sales agents and sales managers achieve better alignment with senior management objectives. The company needed a solution that was flexible, easy to integrate with other supporting systems, and user-friendly.

About Customer

Ahlsell is the largest wholesaler in the Nordic region, with a primary focus on electrical, plumbing, and HVAC supplies, tools, and equipment. The company is headquartered in Stockholm, Sweden, and employs over 4,000 people. Ahlsell's goal is to improve its sales processes and make them more efficient. To achieve this, the company uses a centralized order management solution and a CRM system.

Solution

Ahlsell selected Pivotal CRM as their solution. The decision was based on the system's flexibility, its ease of integration with other supporting systems, and its user-friendliness. An important factor in the decision-making process was that Pivotal is based on the latest Microsoft technology. Over 3,000 sales agents have been trained and are using Pivotal CRM continuously. The system provides 'early warning' signals to encourage proactive behavior, which has resulted in better service between the sales team and its customers.

Impact #1	The implementation of Pivotal CRM has resulted in improved alignment between sales agents, sales managers, and senior management objectives.
Impact #2	The system's 'early warning' signals encourage proactive behavior, leading to better service between the sales team and its customers.
Impact #3	The user-friendliness and flexibility of the system have made it easy for over 3,000 sales agents to adopt and use continuously.

Impact #1

The implementation of Pivotal CRM has resulted in improved alignment between sales agents, sales managers, and senior management objectives.

Impact #2

The system's 'early warning' signals encourage proactive behavior, leading to better service between the sales team and its customers.

Impact #3

The user-friendliness and flexibility of the system have made it easy for over 3,000 sales agents to adopt and use continuously.

Benefit #1	The ROI for the entire project was achieved in approximately 12 months.

Benefit #1

The ROI for the entire project was achieved in approximately 12 months.

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Overview

Customer Success - Ahlsell

Operational Impact

Quantitative Benefit