TIBCO Software Case Studies Customer Intelligence with Alpine Chorus

	Customer Intelligence with Alpine Chorus TIBCO Software

Customer Intelligence with Alpine Chorus

TIBCO Software

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization
Applicable Functions	Sales & Marketing
Use Cases	Predictive Quality Analytics
Services	Data Science Services
Challenge	Havas Media, a fast-growing media agency with over $2 billion in annual revenue, was facing a challenge in the media buying market. Clients wanted to understand each step of the media buying process, including where their money was going, why it should be going there, and the results of their investments. Havas Media's previous approach involved a team of SQL programmers to prepare the data and SAS programmers to interrogate it. This process was not only time-consuming but also not client-facing. Havas Media was in search of a software that would allow both technical and non-technical users to easily conduct analytics and explain these findings to clients. Read More
About Customer	Havas Media is the fastest growing media agency in the world, with over $2 billion in annual revenue. The company's clients include high-profile names such as PayPal, TD Ameritrade, Nike, and Coca-Cola. Havas Media offers a range of services, including media strategy, international management, social media, and more. The company operates in a highly competitive media buying market, where clients demand transparency and understanding of each step of the media buying process. Havas Media was looking for a more streamlined and customer-facing method to perform analytics on their data, which led them to adopt Alpine Chorus. Read More
Solution	Havas Media adopted Alpine Chorus, a solution that enabled them to lift the veil on its decision-making process for clients through transparent data visualization and discovery. Alpine Chorus allowed Havas to replace thousands of lines of code with two visual workflows, shortening a process that once took months to hours. The software's drag-and-drop interface made it easy for Havas to expand its analytics involvement from exclusively data scientists to their over 500 analysts around the world and clients to reach an optimized campaign. Alpine Chorus also offered a layer of security by running in database on top of Havas’ data warehouse. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Visualization

Applicable Functions

Sales & Marketing

Use Cases

Predictive Quality Analytics

Services

Data Science Services

Challenge

Havas Media, a fast-growing media agency with over $2 billion in annual revenue, was facing a challenge in the media buying market. Clients wanted to understand each step of the media buying process, including where their money was going, why it should be going there, and the results of their investments. Havas Media's previous approach involved a team of SQL programmers to prepare the data and SAS programmers to interrogate it. This process was not only time-consuming but also not client-facing. Havas Media was in search of a software that would allow both technical and non-technical users to easily conduct analytics and explain these findings to clients.

About Customer

Havas Media is the fastest growing media agency in the world, with over $2 billion in annual revenue. The company's clients include high-profile names such as PayPal, TD Ameritrade, Nike, and Coca-Cola. Havas Media offers a range of services, including media strategy, international management, social media, and more. The company operates in a highly competitive media buying market, where clients demand transparency and understanding of each step of the media buying process. Havas Media was looking for a more streamlined and customer-facing method to perform analytics on their data, which led them to adopt Alpine Chorus.

Solution

Havas Media adopted Alpine Chorus, a solution that enabled them to lift the veil on its decision-making process for clients through transparent data visualization and discovery. Alpine Chorus allowed Havas to replace thousands of lines of code with two visual workflows, shortening a process that once took months to hours. The software's drag-and-drop interface made it easy for Havas to expand its analytics involvement from exclusively data scientists to their over 500 analysts around the world and clients to reach an optimized campaign. Alpine Chorus also offered a layer of security by running in database on top of Havas’ data warehouse.

Impact #1	Alpine Chorus enabled Havas to lift the veil on its decision-making process for clients through transparent data visualization and discovery.
Impact #2	Havas can now pull up each variable, such as most successful demographics for similar past campaign, without moving data.
Impact #3	Alpine Chorus’ drag-and-drop interface has made it easy for Havas to expand its analytics involvement from exclusively data scientists to their over 500 analysts around the world and clients to reach an optimized campaign.

Impact #1

Alpine Chorus enabled Havas to lift the veil on its decision-making process for clients through transparent data visualization and discovery.

Impact #2

Havas can now pull up each variable, such as most successful demographics for similar past campaign, without moving data.

Impact #3

Alpine Chorus’ drag-and-drop interface has made it easy for Havas to expand its analytics involvement from exclusively data scientists to their over 500 analysts around the world and clients to reach an optimized campaign.

Benefit #1	Alpine Chorus allowed Havas to replace thousands of lines of code with two visual workflows, shortening a process that once took months to hours.

Benefit #1

Alpine Chorus allowed Havas to replace thousands of lines of code with two visual workflows, shortening a process that once took months to hours.

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Overview

Customer Intelligence with Alpine Chorus

Operational Impact

Quantitative Benefit