Trumpia Case Studies Chick-fil-A Case Study: Using Mobile Keyword Technology for Customer Engagement

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	Chick-fil-A Case Study: Using Mobile Keyword Technology for Customer Engagement Trumpia

Chick-fil-A Case Study: Using Mobile Keyword Technology for Customer Engagement

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Services	Software Design & Engineering Services
Challenge	Chick-fil-A, a national fast-food restaurant chain, was looking to better connect with their growing customer base. They wanted to start several interactive text marketing campaigns to send promotions, coupons, restaurant alerts, and greetings to their current and potential customers. The challenge was to find an effective solution that would allow them to easily collect their customers' contact information and expand their customer reach. Read More
About Customer	Chick-fil-A is a national fast-food restaurant chain based in Georgia, United States. The chain offers a wide selection of breakfast menu items, salads, wraps, side dishes, desserts, and an array of delicious chicken entrées. As of June 2011, Chick-fil-A has about 1,600 locations in 39 states in the U.S. and the District of Columbia. The company was interested in leveraging mobile technology to better connect with their growing number of customers and patrons. Read More
Solution	Chick-fil-A turned to Trumpia's bulk texting technology to drive their interactive text marketing campaigns. They used mobile keyword technology to expand their customer reach and easily collect their customers' contact information. A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. Customers could text a mobile keyword to Trumpia's short code numbers to receive additional information and join Chick-fil-A's mobile contact lists. The restaurant advertised their keywords on multiple channels such as the restaurant's online blog, social media, online networks, and various restaurant signage. They also leveraged Trumpia's MMS picture messaging system to send picture text coupons and promotions to their customers. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Services

Software Design & Engineering Services

Challenge

Chick-fil-A, a national fast-food restaurant chain, was looking to better connect with their growing customer base. They wanted to start several interactive text marketing campaigns to send promotions, coupons, restaurant alerts, and greetings to their current and potential customers. The challenge was to find an effective solution that would allow them to easily collect their customers' contact information and expand their customer reach.

About Customer

Chick-fil-A is a national fast-food restaurant chain based in Georgia, United States. The chain offers a wide selection of breakfast menu items, salads, wraps, side dishes, desserts, and an array of delicious chicken entrées. As of June 2011, Chick-fil-A has about 1,600 locations in 39 states in the U.S. and the District of Columbia. The company was interested in leveraging mobile technology to better connect with their growing number of customers and patrons.

Solution

Chick-fil-A turned to Trumpia's bulk texting technology to drive their interactive text marketing campaigns. They used mobile keyword technology to expand their customer reach and easily collect their customers' contact information. A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. Customers could text a mobile keyword to Trumpia's short code numbers to receive additional information and join Chick-fil-A's mobile contact lists. The restaurant advertised their keywords on multiple channels such as the restaurant's online blog, social media, online networks, and various restaurant signage. They also leveraged Trumpia's MMS picture messaging system to send picture text coupons and promotions to their customers.

Impact #1	Chick-fil-A was able to collect nearly 2,000 mobile phone numbers from their customers.
Impact #2	The restaurant is now sending three to four picture text coupons and promotions to their customers per week.
Impact #3	The use of mobile keyword technology has expanded Chick-fil-A's customer reach and made it easier for them to collect their customers' contact information.

Impact #1

Chick-fil-A was able to collect nearly 2,000 mobile phone numbers from their customers.

Impact #2

The restaurant is now sending three to four picture text coupons and promotions to their customers per week.

Impact #3

The use of mobile keyword technology has expanded Chick-fil-A's customer reach and made it easier for them to collect their customers' contact information.

Benefit #1	Approximately 400 people came in to the restaurant to redeem their mobile coupon promotions during just one of Chick-fil-A's summer 2011 campaigns.
Benefit #2	This resulted in nearly a 20% redemption rate.

Benefit #1

Approximately 400 people came in to the restaurant to redeem their mobile coupon promotions during just one of Chick-fil-A's summer 2011 campaigns.

Benefit #2

This resulted in nearly a 20% redemption rate.

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Overview

Chick-fil-A Case Study: Using Mobile Keyword Technology for Customer Engagement

Operational Impact

Quantitative Benefit