Information Builders Case Studies Cetera Financial Group
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Cetera Financial Group

Information Builders
Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Exchange & Integration
Finance & Insurance
Business Operation
Sales & Marketing
Real-Time Location System (RTLS)
Software Design & Engineering Services
System Integration
Cetera Financial Group, one of the nation’s largest independent broker-dealer/RIA firms, wanted to increase revenue by providing powerful technology offerings to its independent financial advisor network with an emphasis on enhanced reporting. The company wanted to offer visually rich financial reports and industry-leading practice management tools that enable advisors to be extremely responsive to clients. The challenge was to find a business intelligence (BI) solution that could pull data from multiple back-end systems in a cohesive way, with advanced graphing, scheduling, and report-distribution capabilities, with only one or two clicks required to access important content.
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Cetera Financial Group is one of the nation’s largest independent broker-dealer/RIA firms, providing comprehensive service, support, innovative technology, and competitive advisory programs. Its clients include approximately 6,500 independent financial professionals and 600 financial institutions affiliated with its four independently managed broker-dealers: Financial Network Investment Corporation; Multi-Financial Securities Corporation; PrimeVest Financial Services, Inc.; and Genworth Financial Investment Services, Inc. (GFIS). Based in Los Angeles, Cetera manages more than $100 billion in assets. One of the ways Cetera helps advisors be more efficient and successful is by offering visually rich financial reports. The company offers industry-leading practice management tools that enable advisors to be extremely responsive to clients.
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Cetera Financial Group chose to use the WebFOCUS business intelligence (BI) platform from Information Builders. The IT staff could quickly develop new reports and dashboards to support the advisor network using this platform. WebFOCUS Enable for Adobe Flex, an application engine, was used to create multi-dimensional, visual dashboards that use dynamic animation, interactions, and transition effects to highlight important information and guide users through an analytic process. This was important for financial reporting, as precise insight had to be derived from a tremendous amount of information. Advisors needed only Adobe Reader or a standard web browser to view interactive commission statements that combine high-quality graphics, charts, and other visual representations of critical business information into one complete document.
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Cetera advisors can view aggregate performance and drill into details.
Advisors can view metrics and commissions at a granular level.
Executives can determine top performers to empower their retention model.
Cetera manages more than $100 billion in assets.
The company serves approximately 6,500 independent financial professionals and 600 financial institutions.
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