Information Builders Case Studies CentiMark Builds on BI Success
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CentiMark Builds on BI Success

Information Builders
Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Exchange & Integration
Construction & Infrastructure
Business Operation
Sales & Marketing
Predictive Maintenance
Supply Chain Visibility
Software Design & Engineering Services
System Integration
CentiMark Corporation, a commercial and industrial roofing contractor, was looking to build on its successful BI strategy with new applications and an enhanced user experience. The company had previously purchased the WebFOCUS business intelligence (BI) and analytics platform from Information Builders to create and deploy a customer-facing BI portal, MyCentiMark.com. This application helped clients manage various projects across multiple locations by tracking budgets, proposals, recommendations, conditions, work in progress, job histories, and other important information. However, CentiMark wanted to further build on the success of MyCentiMark.com by expanding and modifying the environment, creating new applications for internal users, and incorporating interactive, self-service BI apps into the customer-facing application.
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CentiMark is a Canonsburg, Pennsylvania-based firm that provides commercial and industrial roofing solutions to large, property-intensive companies that manage dozens, or even hundreds of buildings. With 80 offices across North America, it is America’s largest independent commercial roofing contractor, with 2014 revenues exceeding $508 million. The company had previously purchased the WebFOCUS business intelligence (BI) and analytics platform from Information Builders to create and deploy a customer-facing BI portal, MyCentiMark.com. This application helped clients manage various projects across multiple locations by tracking budgets, proposals, recommendations, conditions, work in progress, job histories, and other important information.
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CentiMark decided to take advantage of new capabilities and enhance the MyCentiMark.com customer portal with InfoApps. These custom analytic apps deliver interactive analytic content such as data visualizations, charts, graphs, and reports to users through a portal for an easy “app store-like” experience, making BI content more readily accessible to non-technical business users. Developed using the WebFOCUS BI Portal, MyCentiMark.com retrieves information from SAP R/3 applications and a proposal-generating system, providing an array of InfoApps that offer a complete inventory of each customer’s facilities, with a thorough itemization of past, present, and future roofing projects. It includes budget management tools, roof condition reports, open project proposals, lists of current and completed projects, and a history of repair work, including before-and-after pictures.
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CentiMark’s customer-facing BI environment differentiates the company from competitors.
The BI environment provides an ongoing point of communication with customers.
The BI environment helps improve sales, telemarketing, safety, and other internal processes.
CentiMark is America’s largest independent commercial roofing contractor, with 2014 revenues exceeding $508 million.
Thousands of users, such as engineers, facilities managers, financial personnel, and administrators responsible for commercial and industrial buildings, access MyCentiMark.com each month.
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