TIBCO Software
Case Studies
Canada’s Yellow Pages Transforms with TIBCO Master Data Management
Overview
Canada’s Yellow Pages Transforms with TIBCO Master Data ManagementTIBCO Software |
Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries Platform as a Service (PaaS) - Data Management Platforms | |
Professional Service Software | |
Business Operation Sales & Marketing | |
Data Science Services Software Design & Engineering Services System Integration | |
Operational Impact
MDM has made information more accurate, timely, and easier to maintain. | |
The foundation is being used to increase consumer reach, the CAR program's ultimate goal. | |
The company has removed 1.2 million duplicates and corrected over 500,000 geo-codes. | |
Quantitative Benefit
Removed 1.2 million duplicates. | |
Corrected over 500,000 geo-codes. | |
Increased perceived consumer relevance by more than 10 percent. | |