Google
Case Studies
By tailoring the features of Google Analytics, LunaMetrics helps PBS increase both conversions and visits by 30%
Overview
By tailoring the features of Google Analytics, LunaMetrics helps PBS increase both conversions and visits by 30%Google |
Analytics & Modeling - Real Time Analytics | |
Telecommunications | |
Business Operation Sales & Marketing | |
Predictive Quality Analytics Real-Time Location System (RTLS) | |
Data Science Services Training | |
Operational Impact
Google Analytics has been a key facilitator in the transformation of PBS online. The tool enables reporting that is robust, tailored and meaningful, which means that stakeholders are no longer focused on static monthly reports. | |
Instead, they are increasingly able to use analytics to inform critical and timely business decisions on a day-to-day basis. | |
The tool is flexible enough to cater to the needs of PBS even as the broadcaster's interactive ecosystem constantly expands. | |
Quantitative Benefit
Analysis of search engine trends led to an increase in PBS traffic by 30% during the first year after implementation. | |
PBS also used valuable conversion funnel data to optimize the registration path in PBSKids; this activity increased conversions by one-third. | |
Since Google Analytics was set up to allow PBS to evaluate the way users consumed video, the broadcaster created two new portals: PBS Video and PBSKIDS Go! | |