Iris
Case Studies
BRITA's Greening Good Guide: A Sustainable Step Towards Reducing Single-Use Plastic
Overview
BRITA's Greening Good Guide: A Sustainable Step Towards Reducing Single-Use PlasticIris |
Plastics Recycling & Waste Management | |
Procurement Sales & Marketing | |
Predictive Waste Reduction | |
Operational Impact
The campaign has been successful in changing BRITA's brand perception and addressing the issue of single-use plastic in a positive and engaging way. The campaign has received extensive coverage in every national newspaper, including The Telegraph, The Daily Express, The Times, The Daily Mail, The Mirror, The Sun, Express Online and Mail Online. It has also been featured in regional print outlets and consumer magazines. The campaign has effectively reached a broad target audience, helping the nation to make simple changes and feel good about their personal green wins. The collaboration with influencers and the partnership with Good Housekeeping have further enhanced the campaign's reach and impact. | |
Quantitative Benefit
Over 200 pieces of content were created | |
Reached 66,734,589 people across different channels | |
Generated 122 pieces of press coverage across print and online media | |