Iris
Case Studies
BRITA and WDC's Sustainable Behavior Change Campaign: The Whale Watchers
Overview
BRITA and WDC's Sustainable Behavior Change Campaign: The Whale WatchersIris |
Sensors - Temperature Sensors | |
Plastics Recycling & Waste Management | |
Product Research & Development | |
Robotic Disassembly | |
Operational Impact
The campaign successfully raised awareness about the importance of sustainable practices and the role of individuals in preserving the environment. It engaged a wide audience, reaching 1.7 million people and growing the audience by 2,000 across social channels. The book, 'The Whale Watchers', sold 3,500 copies, prompting a second print run. The campaign also received extensive coverage, with 70 pieces across national, consumer, regional, and trade outlets. The competition to design a recycling bin further engaged schools, fostering a sense of responsibility and creativity among students while promoting sustainable practices. | |
Quantitative Benefit
1.7 million people reached with 2,000 audience growth across social channels. | |
3,500 books sold with a second print run being processed. | |
70 pieces of coverage across national, consumer, regional, and trade. | |