Google
Case Studies
Brian Gavin Diamonds Sees 60% Increase in Customer Checkout With Google Enhanced Ecommerce
Overview
Brian Gavin Diamonds Sees 60% Increase in Customer Checkout With Google Enhanced EcommerceGoogle |
Analytics & Modeling - Real Time Analytics Analytics & Modeling - Predictive Analytics | |
Retail | |
Sales & Marketing Business Operation | |
Predictive Replenishment Retail Store Automation | |
Data Science Services | |
Operational Impact
Identified over $500K in lost revenue due to high cart abandonment rate. | |
Increased checkout to payment page by 60%. | |
Made improvements to site features for improved customer experience and conversions. | |
Quantitative Benefit
60% increase in customers who made it through checkout to the payment page. | |
Identified over $500K in lost revenue due to high cart abandonment rate. | |
Boosted sales by 6% with the launch of a new diamond collection. | |