Iris Case Studies Breath/ng: An Innovative Approach to Tackling Climate Change
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Breath/ng: An Innovative Approach to Tackling Climate Change

Iris
Sensors - Air Pollution Sensors
Cement
Product Research & Development
Sales & Marketing
Dassault Systèmes, a 3DEXPERIENCE company, was faced with the challenge of addressing climate change, one of the most significant threats to our world. The company aimed to use solution-based design to build a more sustainable future. To achieve this, they partnered with globally renowned architects and thought leaders, Kengo Kuma and Associates. The challenge was to consider the use of existing pollution-neutralising materials in the production of their creation. The goal was not only to create a sustainable solution but also to stimulate dialogue within the design community about the potential solutions that emerge when design and technology converge.
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The customer in this case study is Dassault Systèmes, a 3DEXPERIENCE company. Dassault Systèmes is a world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions. The company provides businesses and people with virtual universes to imagine sustainable innovations. Their solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. In this project, Dassault Systèmes demonstrated its commitment to sustainability and innovation by partnering with Kengo Kuma and Associates to create 'Breath/ng', an air purifying installation.
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The solution was 'Breath/ng', an air purifying installation capable of absorbing the equivalent of 90,000 cars worth of pollution. The installation was created from a series of single, architectural units, 120 hand-folded origami panels, and suspended from a single carbon fiber rod. This innovative build combined decades of architectural experience with traditional origami crafts, utilizing the 3DEXPERIENCE platform to test and explore the possibility of creating such a network. 'Breath/ng' not only served as a practical solution to a pressing environmental issue but also sparked conversations within the design community about the potential of combining design and technology to extend and improve the real world.
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The 'Breath/ng' project was a significant success, not only in terms of its environmental impact but also in its ability to stimulate dialogue and inspire innovation within the design community. The project highlighted the potential of combining design and technology to create sustainable solutions to pressing global issues. It was at the heart of conversations with designers, architects, makers, and innovators, all of whom were discovering new experiences made possible by 3D technology. The project also generated significant media coverage, further extending its reach and impact.
Absorbed the equivalent of 90,000 cars worth of pollution
Attracted 23,000 event attendees
Generated 161 news articles and 37 blog posts
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