Iris
Case Studies
Boosting Nectar App Usage Through Strategic Marketing
Overview
Boosting Nectar App Usage Through Strategic MarketingIris |
Sensors - Camera / Video Systems | |
Education Retail | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Operational Impact
The campaign was successful in clearly and succinctly showcasing the end consumer the benefit of using the Nectar app. It stood out in a competitive category and was able to engage the target audience effectively. The use of a relatable character and a vibrant, distinctive visual style helped to make the campaign memorable and engaging. The campaign also helped to maintain a positive connection to the Nectar brand and made the customers more valuable to the scheme. The use of various platforms for the campaign, including Broadcaster Video on Demand and social media, helped to reach a wide audience and increase the visibility of the Nectar app. | |
Quantitative Benefit
The campaign generated 11 million views on Broadcaster Video on Demand | |
It attracted 203,000 visitors to the app education quiz | |
1 in 2 viewers were likely to use the Nectar app after seeing the campaign | |