Iris
Case Studies
Boosting Brand Awareness and Sales for adidas TERREX's Hiking Shoes
Overview
Boosting Brand Awareness and Sales for adidas TERREX's Hiking ShoesIris |
Consumer Goods Retail | |
Sales & Marketing | |
Outdoor Environmental Monitoring | |
Operational Impact
The global campaign significantly boosted the brand's visibility and reach, with the messaging travelling beyond adidas TERREX's owned channels and audience, thanks to the influencers' combined audience following of over 1 million. The campaign also successfully drove authentic representation of outdoor sport in different regions of the world, thereby enhancing the brand's global image. The hero film featuring Arielle Shipe and the influencer campaign not only raised awareness about the brand and its products but also resonated with the target audience on a personal level, thereby fostering a stronger connection between the brand and its consumers. The competition to win a trip to hike part of the Pacific Crest Trail further engaged the audience and generated excitement around the brand and its offerings. | |
Quantitative Benefit
Collaborated with 12 influencers across 5 markets | |
Reached an audience of over 1 million through the influencers' combined following | |
Successfully launched two hero franchises within the season | |