BNP Paribas and Greenly's Collaborative Effort to Reduce Carbon Footprint

BNP Paribas, a leading bank, recognized the urgent need to address the environmental impact of human activities, particularly the carbon footprint of individuals. The bank understood that without a significant reduction in greenhouse gas (GHG) emissions, the global surface temperature could rise by 2°C to 3.5°C by 2100, leading to an increase in extreme weather events and negative consequences for human health and development. The bank also acknowledged the Paris Agreement's commitment to limit CO2 emissions to keep global warming below 2°C. However, the average carbon footprint of a French person in 2018 was 11.2 t CO2eq per year, significantly higher than the target of about 2 tonnes of CO2 per year per capita. BNP Paribas realized that in addition to structural changes in production patterns, individual commitment to decarbonizing consumption and lifestyle was crucial to achieving these reduction targets.

The customers of BNP Paribas and Hello bank! are the primary beneficiaries of this solution. These individuals, who are increasingly conscious of their environmental impact, now have a tool that not only helps them manage their budget but also track and reduce their carbon footprint. The tool is particularly beneficial for those committed to decarbonizing their consumption and lifestyle, as it provides them with a simple, concrete, and engaging way to understand their environmental impact. By using the tool, these customers can make more informed decisions about their spending habits and contribute to the global effort to reduce GHG emissions.