Iris
Case Studies
Bentley's Innovative IoT-Driven Marketing Campaign for Bentayga EWB
Overview
Bentley's Innovative IoT-Driven Marketing Campaign for Bentayga EWBIris |
Robots - Autonomous Guided Vehicles (AGV) Sensors - Autonomous Driving Sensors | |
Automotive Retail | |
Sales & Marketing | |
Smart Parking Vehicle-to-Infrastructure | |
Operational Impact
The innovative marketing campaign provided a unique and immersive experience for prospective buyers, allowing them to experience the luxury and comfort of the Bentayga EWB firsthand. The use of IoT technology to measure heart and brain activity added a unique, interactive element to the experience, providing real-time feedback on the user's psychological response to the vehicle. The creation of a personal, NFT-like artwork based on the user's brain activity provided a tangible memento of the experience, which could be shared on social media, further extending the reach of the campaign. The campaign successfully combined physical and digital elements to create a memorable and shareable experience, setting a new standard for experiential marketing in the automotive industry. | |