Iris worked closely with Barclays' senior stakeholders to provide a compelling business case for sponsoring women's football. After securing the sponsorship, Iris developed and executed the strategy, PR, and social content for the first title sponsorship of the FA WSL. Iris' PR team managed the announcement, negotiated messaging, and defined the media strategy in collaboration with The FA's press office. Following the successful launch, Barclays tasked Iris with initiating the new season of the Barclays FA WSL. Iris created an integrated campaign to highlight Barclays and The FA's commitment to making football accessible to all girls in schools by 2024. The campaign was launched with a 60” hero film, supported by OOH and press, and activated with consumer PR outreach and sponsorship activations at Stamford Bridge and the Etihad Stadium.
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