Iris Case Studies Barclays and FA's Innovative IoT Strategy for Women's Football Accessibility

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	Barclays and FA's Innovative IoT Strategy for Women's Football Accessibility Iris

Barclays and FA's Innovative IoT Strategy for Women's Football Accessibility

Iris

Applicable Functions	Sales & Marketing
Challenge	The Barclays FA Women’s Super League was faced with the challenge of inspiring the next generation of girls to participate in football. The insight that young girls’ opportunities to play football were limited was a significant issue. The goal was to highlight the commitment Barclays and The FA have made to make football accessible to all girls in schools by 2024. This included Barclays’ support of the FA Girls’ Football Schools Partnerships. The challenge was not only to increase the participation of girls in football but also to inspire them to become the next icons, heroes, and legends in football. Read More
About Customer	The customer in this case is Barclays, a multinational investment bank and financial services company. Barclays is known for its commitment to community development and sports sponsorship. In this case, Barclays partnered with the FA Women’s Super League to inspire the next generation of girls to participate in football. Barclays' goal was to make football accessible to all girls in schools by 2024, and this included their support of the FA Girls’ Football Schools Partnerships. Barclays aimed to not only increase the participation of girls in football but also to inspire them to become the next icons, heroes, and legends in football. Read More
Solution	To address this challenge, an integrated campaign was launched. The campaign included a 60” hero film which follows a passionate young girl observing her male counterparts play the game she loves. The film aimed to highlight the opportunities for history to be made in the women’s game. It showcased unnamed statues, stadiums, and headlines to inspire young girls to be the next icons, heroes, and legends in football. The film was run across social media in the lead up to the start of the new season. It was supported by creative assets across Out Of Home (OOH) and in the press with the SUN UK. The campaign was activated with consumer PR outreach and sponsorship activations at Stamford Bridge and the Etihad Stadium. Read More Log in to view content
Contents

Applicable Functions

Sales & Marketing

Challenge

The Barclays FA Women’s Super League was faced with the challenge of inspiring the next generation of girls to participate in football. The insight that young girls’ opportunities to play football were limited was a significant issue. The goal was to highlight the commitment Barclays and The FA have made to make football accessible to all girls in schools by 2024. This included Barclays’ support of the FA Girls’ Football Schools Partnerships. The challenge was not only to increase the participation of girls in football but also to inspire them to become the next icons, heroes, and legends in football.

About Customer

The customer in this case is Barclays, a multinational investment bank and financial services company. Barclays is known for its commitment to community development and sports sponsorship. In this case, Barclays partnered with the FA Women’s Super League to inspire the next generation of girls to participate in football. Barclays' goal was to make football accessible to all girls in schools by 2024, and this included their support of the FA Girls’ Football Schools Partnerships. Barclays aimed to not only increase the participation of girls in football but also to inspire them to become the next icons, heroes, and legends in football.

Solution

To address this challenge, an integrated campaign was launched. The campaign included a 60” hero film which follows a passionate young girl observing her male counterparts play the game she loves. The film aimed to highlight the opportunities for history to be made in the women’s game. It showcased unnamed statues, stadiums, and headlines to inspire young girls to be the next icons, heroes, and legends in football. The film was run across social media in the lead up to the start of the new season. It was supported by creative assets across Out Of Home (OOH) and in the press with the SUN UK. The campaign was activated with consumer PR outreach and sponsorship activations at Stamford Bridge and the Etihad Stadium.

Impact #1	The campaign was successful in creating a buzz around the start of the new season of the Barclays FA Women’s Super League. It effectively highlighted the commitment Barclays and The FA have made to make football accessible to all girls in schools by 2024. The campaign was activated with consumer PR outreach and sponsorship activations at Stamford Bridge and the Etihad Stadium, which received record-breaking audiences during the season-opening weekend. The film and the creative assets across OOH and in the press with the SUN UK effectively reached a wide audience, inspiring young girls to participate in football.

Impact #1

The campaign was successful in creating a buzz around the start of the new season of the Barclays FA Women’s Super League. It effectively highlighted the commitment Barclays and The FA have made to make football accessible to all girls in schools by 2024. The campaign was activated with consumer PR outreach and sponsorship activations at Stamford Bridge and the Etihad Stadium, which received record-breaking audiences during the season-opening weekend. The film and the creative assets across OOH and in the press with the SUN UK effectively reached a wide audience, inspiring young girls to participate in football.

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Overview

Barclays and FA's Innovative IoT Strategy for Women's Football Accessibility

Operational Impact