Overview
Automated Customer Engagement: A Case Study on Fortified BicycleZapier |
Sensors - Haptic Sensors Sensors - Level Sensors | |
Cities & Municipalities Telecommunications | |
Smart City Operations Smart Lighting | |
Testing & Certification | |
Operational Impact
The use of app automation tools like Zapier has significantly improved Fortified Bicycle's operational efficiency and customer engagement. The immediate text messaging system has not only streamlined the process of contacting new leads but also enhanced the customer experience by providing immediate engagement. This 'magical' experience, as described by Vlad, has led to most people responding back, which was a pleasant surprise for the company. Furthermore, the use of Google Sheets as a database for leads has allowed for efficient consolidation and analysis of data from various campaigns. The integration of Slack, Calendly, and Burst SMS has also improved the scheduling process for test rides, providing a seamless experience for potential customers. Overall, the use of these tools has allowed Fortified Bicycle to maintain a strong connection with their community and provide a high level of personal attention to their customers. | |
Quantitative Benefit
Raised over $178,000 through Kickstarter campaigns, exceeding their original goal. | |
Automated the process of contacting new leads, reducing the time taken to engage with potential customers. | |
Consolidated leads from various campaigns into one database, enabling efficient reporting and analysis. | |