Google
Case Studies
Attracting Diverse, Top Talent with Google Analytics and Remarketing Lists for Search Ads
Overview
Attracting Diverse, Top Talent with Google Analytics and Remarketing Lists for Search AdsGoogle |
Analytics & Modeling - Real Time Analytics Analytics & Modeling - Predictive Analytics | |
Education | |
Human Resources Sales & Marketing | |
Predictive Quality Analytics Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
By combining events and audiences in Google Analytics, random applicants were turned into related groups. Google AdWords adapted the message to speak specifically to them and their needs. | |
Return on ad spend is not only for e-commerce businesses. That’s the main takeaway, for Teach For America and marketers as a whole. This nonprofit campaign taught a lesson in efficient advertising and prequalified investing. | |
The best and the brightest students have the option to take their careers in any direction, but Teach For America can now use RLSA to ensure the fullest reach and frequency for these highly sought-after individuals. That’s something the organization was never able to do at scale before. | |
Quantitative Benefit
57% increase in conversion rate over campaigns without audience targeting | |
Achieved a conversion rate higher than account average with broad keywords | |