Iris
Case Studies
Arsenal and adidas' Innovative Approach to Tackle Youth Knife Crime in London
Overview
Arsenal and adidas' Innovative Approach to Tackle Youth Knife Crime in LondonIris |
Security & Public Safety | |
Sales & Marketing | |
Operational Impact
The campaign garnered significant organic coverage on ITV pre-match channels, major news channels, and sports press including BBC, Sky Sports, COPA90, and many more. It received praise from notable figures such as footballer David Beckham, Home Secretary Priti Patel, and Mayor of London, Sadiq Kahn. While it's too early to understand the long-term impact of the campaign, the sentiment and halo effect has been outstanding. The initiative has not only raised awareness about the issue of knife crime and youth violence but also highlighted the role of creativity and role models in providing a solution. | |