Google
Case Studies
Ariat uses data to improve customer experience and drive results
Overview
Ariat uses data to improve customer experience and drive resultsGoogle |
Analytics & Modeling - Real Time Analytics | |
Retail | |
Sales & Marketing | |
Demand Planning & Forecasting Retail Store Automation | |
Data Science Services | |
Operational Impact
Digital marketing campaign optimizations led to a 17% increase in per-visit-value. | |
Data-driven improvements to the shopping experience decreased cart abandonment by 18% and increased e-commerce conversion rates by 14%. | |
The effectiveness of on-site promotional banners improved by 80%. | |
Quantitative Benefit
Decreased cart abandonment by 18%. | |
Increased e-commerce conversion rates by 14%. | |
Improved the effectiveness of on-site promotional banners by 80%. | |