Aptean’s Pivotal CRM Helps Babson Executive Education Streamline its Operations

Babson Executive Education, a division of Babson College, faced challenges with data fragmentation and redundancy. The organization had multiple databases for customer information, which were manually updated, leading to time delays, errors, and inconsistencies. The registration system was separate from the database used by sales and marketing staff for opportunity management, leading to data gaps. Reporting was also arduous due to the disparity between the systems. Babson Executive Education realized it needed a central system and database that could provide one unified view of customers and prospects to serve those clients more effectively and reduce redundancies.

Babson College is an independent, not-for-profit institution that is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the New England Association of Schools and Colleges, and the European Quality Improvement System (EQUIS). Founded in 1919 by successful investment banker and entrepreneur Roger Babson, Babson College has become one of the world’s leading business schools, consistently ranked among the likes of Harvard and Wharton. Located in Babson Park, MA, Babson College has three major educational divisions and several departments within each division. The majority of Babson Executive Education’s revenue comes from corporate clients seeking custom educational solutions for their senior management, designed to address specific problems the company is facing; these customers include the US Navy and several Fortune 100 companies. The remaining revenue is made up by open enrollment in standard executive education course offerings, research memberships, and the Consortium, a collaboration of non-competing global companies that partner with Babson Executive Education to design and deliver an executive development program that meets the unique management development needs of their organizations.