Iris Case Studies Amazon's Global Learning Platform: A Case Study on Askalexa.com

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	Amazon's Global Learning Platform: A Case Study on Askalexa.com Iris

Amazon's Global Learning Platform: A Case Study on Askalexa.com

Iris

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Education Retail
Applicable Functions	Maintenance Sales & Marketing
Use Cases	Retail Store Automation Theft Detection
Services	Training
Challenge	In 2019, Amazon sought to develop and launch a new global learning platform, askalexa.com. The challenge was to leverage Amazon's well-established online reputation and influence in the offline world. The platform was intended to engage directly with retail staff, providing them with the necessary tools to guide their customers confidently in-store. The platform needed to include deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning. The goal was to encourage online participation and generate excitement about the products being sold. Iris, the agency appointed by Amazon, was responsible for the design and build of the platform, content creation, translation, and ongoing maintenance. Read More
About Customer	The customer in this case study is Amazon, a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon is known for its disruption of well-established industries through technological innovation and mass scale. In this project, Amazon aimed to leverage its online influence and reputation in the offline world by developing a global learning platform, askalexa.com. The platform was designed to engage directly with retail staff, providing them with the necessary tools to guide their customers confidently in-store. Read More
Solution	Iris developed a best-in-class Learning Management System (LMS) for the askalexa.com site. The platform was designed to engage directly with retail staff, equipping them with the tools needed to guide their customers confidently in-store. The platform included deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning. The whole platform was designed to encourage online participation and generate excitement about the products being sold. Iris was responsible for the design and build of the platform, content creation, translation, and ongoing maintenance. The site was launched in 2020 to five EU markets: UK, Germany, France, Italy, and Spain. Based on the positive reaction received, the platform is in the process of expanding into other markets including the U.S, Canada, Mexico, Australia, New Zealand, and Brazil. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Education

Retail

Applicable Functions

Maintenance

Sales & Marketing

Use Cases

Retail Store Automation

Theft Detection

Services

Training

Challenge

In 2019, Amazon sought to develop and launch a new global learning platform, askalexa.com. The challenge was to leverage Amazon's well-established online reputation and influence in the offline world. The platform was intended to engage directly with retail staff, providing them with the necessary tools to guide their customers confidently in-store. The platform needed to include deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning. The goal was to encourage online participation and generate excitement about the products being sold. Iris, the agency appointed by Amazon, was responsible for the design and build of the platform, content creation, translation, and ongoing maintenance.

About Customer

The customer in this case study is Amazon, a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon is known for its disruption of well-established industries through technological innovation and mass scale. In this project, Amazon aimed to leverage its online influence and reputation in the offline world by developing a global learning platform, askalexa.com. The platform was designed to engage directly with retail staff, providing them with the necessary tools to guide their customers confidently in-store.

Solution

Iris developed a best-in-class Learning Management System (LMS) for the askalexa.com site. The platform was designed to engage directly with retail staff, equipping them with the tools needed to guide their customers confidently in-store. The platform included deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning. The whole platform was designed to encourage online participation and generate excitement about the products being sold. Iris was responsible for the design and build of the platform, content creation, translation, and ongoing maintenance. The site was launched in 2020 to five EU markets: UK, Germany, France, Italy, and Spain. Based on the positive reaction received, the platform is in the process of expanding into other markets including the U.S, Canada, Mexico, Australia, New Zealand, and Brazil.

Impact #1	The launch of askalexa.com has been a success, with the platform being well-received in the five EU markets it was initially launched in. The platform has successfully engaged with retail staff, providing them with the tools needed to guide their customers confidently in-store. The platform's content, which includes deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning, has been effective in encouraging online participation and generating excitement about the products being sold. The platform's success has led to plans for expansion into other markets.

Impact #1

The launch of askalexa.com has been a success, with the platform being well-received in the five EU markets it was initially launched in. The platform has successfully engaged with retail staff, providing them with the tools needed to guide their customers confidently in-store. The platform's content, which includes deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning, has been effective in encouraging online participation and generating excitement about the products being sold. The platform's success has led to plans for expansion into other markets.

Benefit #1	The site was successfully launched in 5 EU markets: UK, Germany, France, Italy, and Spain.
Benefit #2	13 retail partners were onboarded including Media Markt, Saturn, Expert, Dixons.
Benefit #3	The platform is fully responsive and accessible on any device.

Benefit #1

The site was successfully launched in 5 EU markets: UK, Germany, France, Italy, and Spain.

Benefit #2

13 retail partners were onboarded including Media Markt, Saturn, Expert, Dixons.

Benefit #3

The platform is fully responsive and accessible on any device.

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Overview

Amazon's Global Learning Platform: A Case Study on Askalexa.com

Operational Impact

Quantitative Benefit