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Case Studies
Amarok's Innovative IoT Advertising Strategy: A Case Study
Overview
Amarok's Innovative IoT Advertising Strategy: A Case StudyIris |
Consumer Goods Electrical Grids | |
Sales & Marketing | |
Experimentation Automation | |
Testing & Certification | |
Operational Impact
The innovative advertising strategy adopted by Amarok was a resounding success. The dramatic experiment of pulling down a 150-tonne steel tower with four Amaroks not only demonstrated the power of the vehicle's engine but also created a significant buzz around the product. The campaign resonated with the target audience, creating social currency amongst consumers and providing instant power credentials for the vehicle. The experiment was a key part of an integrated campaign that amplified the launch advertising's key claim. The campaign's success was evident in the significant media coverage it received and the high number of video views on YouTube. The strategy also resulted in a record number of test drive requests, further demonstrating the campaign's effectiveness. | |
Quantitative Benefit
The campaign reached over 70 million consumers. | |
Engaged 641,000 consumers online. | |
Achieved a PR ROI of 6:1, doubling the 3:1 target. | |