Iris
Case Studies
Alight Solutions: Tackling The Great Resignation with IoT
Overview
Alight Solutions: Tackling The Great Resignation with IoTIris |
Application Infrastructure & Middleware - Event-Driven Application Robots - Cartesian Robots | |
Buildings Healthcare & Hospitals | |
Time Sensitive Networking | |
Operational Impact
The 'Welcome to the Employee Economy' campaign significantly enhanced Alight's brand visibility and positioning. The strategic placements across various platforms ensured that the campaign reached a broad audience, including the targeted C-suite. The campaign's bold messaging and purpose-led branding approach stood out in a saturated business world filled with numbers and statistics. The use of visually appealing color contrasts, employee diversity, and the literal spotlight approach made Alight’s brand hard to miss. The campaign also had a significant impact on the West & Midwest regions, where respondents who saw the Native ads were most significantly impacted. This comprehensive and strategic approach to marketing helped Alight position itself as a solution to the workforce crisis, thereby adding value to the C-suite. | |
Quantitative Benefit
Reached 66% of the total addressable market for the C-suite, which is 1.4M. | |
Extended reach to 13.8M unique audiences. | |
Served 174M impressions. | |