Google
Case Studies
After InsureandGo Implemented Google Tag Manager, Customer Insights Grew Threefold
Overview
After InsureandGo Implemented Google Tag Manager, Customer Insights Grew ThreefoldGoogle |
Analytics & Modeling - Real Time Analytics Analytics & Modeling - Predictive Analytics | |
Sales & Marketing Business Operation | |
Data Science Services | |
Operational Impact
The switch to Google Tag Manager led to a threefold increase in customer touchpoints that InsureandGo can measure. | |
With more data at their disposal, it’s easier and faster to put new approaches into effect. | |
Insight from tracking product events led to a specific product price decrease. | |
Quantitative Benefit
Reduced time to test strategies from months to weeks. | |
Increased measurable touchpoints threefold. | |
Using insight from tracking product events, cut a specific product price to increase e-commerce rate and transactions by 5%. | |