CDNetworks Case Studies After implementing CDNetworks, Bang & Olufsen consolidated data centres and reduced website load times significantly

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	After implementing CDNetworks, Bang & Olufsen consolidated data centres and reduced website load times significantly CDNetworks

After implementing CDNetworks, Bang & Olufsen consolidated data centres and reduced website load times significantly

CDNetworks

Technology Category	Cybersecurity & Privacy - Cloud Security Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries	Electronics
Applicable Functions	Sales & Marketing
Use Cases	Cybersecurity Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Cybersecurity Services
Challenge	Bang & Olufsen, a global design icon and symbol of audio-visual excellence, was seeking to leverage a robust online presence to serve both mid-level and high-end customers in the world’s fastest growing consumer markets, particularly China. However, the company experienced slow response time on their websites, and in some instances, the website was failing to load. Despite testing the use of data centres located in Singapore and Hong Kong, these failed to meet the company's goal of creating a strong experience for mainland China consumers. The company needed a global solution that would ensure a strong local and global online experience when building a data centre was not an option. Read More
About Customer	Founded in Denmark in 1925, Bang & Olufsen has long set the mark as a global design icon and symbol of audio-visual excellence. The company is world renowned for its distinctive range of quality televisions, music systems and high-performance loudspeakers; products that combine technological excellence with emotional appeal in a sensational design language. Traditionally, Bang & Olufsen products have been sold mainly through an independent retail network across more than 100 countries. The majority of these retailers are stores, which exclusively sell Bang & Olufsen products. Recently, the company launched initiatives for global growth, seeking to leverage a robust online presence to serve both mid-level and high-end customers in the world’s fastest growing consumer markets. One of the most appealing of these target markets is China. Read More
Solution	The Bang & Olufsen IT team determined that a global CDN was needed to optimise both the performance of their websites and software updates across multiple countries and inside the Chinese mainland. The CDN needed to provide infrastructure within mainland China, local presence on the mainland to manage licensing and other entry requirements, a global network of PoPs, with multiple locations across Asia and Australia, proven high performance in ALL locations, and fast implementation options. Following an evaluation of leading CDNs with a global presence, Bang & Olufsen decided on CDNetworks. CDNetworks had a global presence with local people, expertise and infrastructure inside China. Once the company reviewed their performance test results in China and several other target markets, the choice became obvious. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Cloud Security

Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Industries

Electronics

Applicable Functions

Sales & Marketing

Use Cases

Cybersecurity

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Cybersecurity Services

Challenge

Bang & Olufsen, a global design icon and symbol of audio-visual excellence, was seeking to leverage a robust online presence to serve both mid-level and high-end customers in the world’s fastest growing consumer markets, particularly China. However, the company experienced slow response time on their websites, and in some instances, the website was failing to load. Despite testing the use of data centres located in Singapore and Hong Kong, these failed to meet the company's goal of creating a strong experience for mainland China consumers. The company needed a global solution that would ensure a strong local and global online experience when building a data centre was not an option.

About Customer

Founded in Denmark in 1925, Bang & Olufsen has long set the mark as a global design icon and symbol of audio-visual excellence. The company is world renowned for its distinctive range of quality televisions, music systems and high-performance loudspeakers; products that combine technological excellence with emotional appeal in a sensational design language. Traditionally, Bang & Olufsen products have been sold mainly through an independent retail network across more than 100 countries. The majority of these retailers are stores, which exclusively sell Bang & Olufsen products. Recently, the company launched initiatives for global growth, seeking to leverage a robust online presence to serve both mid-level and high-end customers in the world’s fastest growing consumer markets. One of the most appealing of these target markets is China.

Solution

The Bang & Olufsen IT team determined that a global CDN was needed to optimise both the performance of their websites and software updates across multiple countries and inside the Chinese mainland. The CDN needed to provide infrastructure within mainland China, local presence on the mainland to manage licensing and other entry requirements, a global network of PoPs, with multiple locations across Asia and Australia, proven high performance in ALL locations, and fast implementation options. Following an evaluation of leading CDNs with a global presence, Bang & Olufsen decided on CDNetworks. CDNetworks had a global presence with local people, expertise and infrastructure inside China. Once the company reviewed their performance test results in China and several other target markets, the choice became obvious.

Impact #1	In less than three days, CDNetworks served the content-and feature-rich homepages of http://www. bang-olufsen.com and http://www.beoplay.com/ to consumers around the globe, including all of Asia.
Impact #2	The sites experienced dramatic uptime and performance improvements.
Impact #3	Bang & Olufsen has also gained operational efficiencies by delivering Web applications over CDNetworks. Instead of managing two data centres in Europe and one in Asia, the company has consolidated data centre operations to just one location in the UK.

Impact #1

In less than three days, CDNetworks served the content-and feature-rich homepages of http://www. bang-olufsen.com and http://www.beoplay.com/ to consumers around the globe, including all of Asia.

Impact #2

The sites experienced dramatic uptime and performance improvements.

Impact #3

Bang & Olufsen has also gained operational efficiencies by delivering Web applications over CDNetworks. Instead of managing two data centres in Europe and one in Asia, the company has consolidated data centre operations to just one location in the UK.

Benefit #1	Homepage download time could be reduced by up to 90 percent
Benefit #2	98 percent of consumers completed page downloads over CDNetworks

Benefit #1

Homepage download time could be reduced by up to 90 percent

Benefit #2

98 percent of consumers completed page downloads over CDNetworks

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Overview

After implementing CDNetworks, Bang & Olufsen consolidated data centres and reduced website load times significantly

Operational Impact

Quantitative Benefit