The customer in this case is Adidas, a multinational corporation that designs and manufactures shoes, clothing, and accessories. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. The company was founded by Adolf Dassler in 1949 and has since grown to become a global brand. Adidas is known for its innovative products and marketing strategies that resonate with its target audience. In this case, the target audience for the 'Team Mode' footwear pack are the 'Creators', a group of individuals who are confident in their creativity and are not afraid to face challenges in the game and in life.
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