Iris
Case Studies
Adidas' 'Ready for Sport' Campaign: A Global Success Story
Overview
Adidas' 'Ready for Sport' Campaign: A Global Success StoryIris |
Education Retail | |
Sales & Marketing | |
Virtual Training | |
Training | |
Operational Impact
The 'Ready for Sport' campaign was a resounding success, not just in terms of the impressive quantitative results it achieved, but also in the way it resonated with the global audience. The campaign's optimistic and motivational message stood out amidst the adversity of the pandemic, effectively capturing the excitement for the return of sport. It also successfully unified Adidas' global brand narrative across all its categories, creating a strong and cohesive brand image. The campaign's innovative use of social media and digital platforms also demonstrated Adidas' ability to adapt and thrive in a rapidly changing digital landscape. | |
Quantitative Benefit
The campaign achieved 503M total video views | |
It generated 1300+ pieces of earned coverage | |
The campaign resulted in €23M in .com revenue & 8.8M site visits | |