Iris
Case Studies
Adidas Predator Edge: Breaking Stereotypes with IoT
Overview
Operational Impact
The launch of the Predator Edge with an all-female cast was a significant operational success for Adidas. It marked a shift in the narrative of women's football, breaking stereotypes and positioning the Predator Edge boots as a change agent. The campaign was also a testament to Adidas' commitment to inclusivity and diversity in sports. By ensuring that the campaign was largely made and run by female creators, Adidas not only highlighted the growing influence of women in football but also set a precedent for other sports brands. The campaign's creative approach, combining 2D and 3D work, also added a fresh perspective to the Predator brand. | |