Iris
Case Studies
Adidas' IoT-Driven 'No Fakers. Creators Only.' Campaign
Overview
Adidas' IoT-Driven 'No Fakers. Creators Only.' CampaignIris |
Sensors - GPS | |
Retail | |
Procurement | |
Counterfeit Product Identification Indoor Positioning Systems | |
Operational Impact
The 'No Fakers. Creators Only.' campaign allowed Adidas to position itself as a brand for genuine creators in the football industry. By calling out the fakes and celebrating those who bring authenticity to the game, Adidas was able to differentiate itself from other brands in the market. The campaign also helped Adidas to engage more deeply with its audience, bringing them closer to the brand and leading them towards purchase. The use of star players and influencers in the campaign helped to increase its reach and impact, while the nimble and reactive use of paid media ensured budget efficiency. The campaign was successfully rolled out on social media and Adidas' website, and activated across OOH and retail locations globally. | |